Kendra Barnett is Adweek’s senior tech reporter, covering platforms and adtech. Prior to joining Adweek, Kendra served as associate editor of The Drum, where she helmed the tech and media beat. Outside of her work as a journalist, Kendra is a poet and Pushcart Prize-nominated essayist. She holds a master’s degree in creative writing from Cambridge University.
EXCLUSIVE: The Trade Desk Cuts Dozens of Roles, Impacting Sales and Client Services Teams
The popular demand-side platform said less than 1% of its staff was impacted in layoffs Tuesday.
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2025: The Year AI, Mega-Mergers, and Mad Money Shook Media and Advertising
An AI feeding frenzy paired with lower interest rates supercharged mergers in tech, media, and advertising. From Omnicom to Warner Bros. Discovery, these are the key M&A deals of 2025.
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IAS Moves Beyond Verification With New AI Agent for Ad Campaign Optimizations
IAS' new AI agent analyzes live campaign data and can automatically apply brand safety and context controls inside marketers' preferred DSPs.
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PubMatic Strikes Deal With Startup Kontext to Inject Ads Into AI Chatbots Via Programmatic Auctions
The integration enables advertisers to buy ads across a range of AI interfaces through PubMatic or their DSP of choice.
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Small Ad Biz, Big Reach: Netflix Gains Fuel for Advertiser Interest in Warner Bros. Deal
Netflix’s WBD deal is less about buying an ad business and more about buying scale.
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EXCLUSIVE: ‘There Are a Lot of Haters’: Inside Omnicom Media’s First Town Hall Post-IPG Takeover
Adweek was able to access Omnicom Media's first post-consolidation town hall via an unencrypted Vimeo link.
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Omnicom Unveils New Media Leadership Team After IPG Merger
The new Omnicom Media leadership structure includes only a small group of former IPG executives, according to a document viewed by ADWEEK
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IPG’s Top Media Exec Is Out as Omnicom Merger Shakes Up Leadership Ranks—Read the Internal Memo Here
Eileen Kiernan, the leader of IPG Mediabrands, is stepping down from her role as the firm is absorbed into former rival Omnicom Media.
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Omnicom-IPG Set to Grow Principal-Buying Arm in Post-Merger Shakeup, Analysts Say
The newly merged holding company is expected to tighten its grip on principal media trading—potentially reshaping the flow of billions in ad dollars
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DOJ Seeks Breakup of Google’s Ads Business in Closing Arguments of Historic Antitrust Case
A court will now determine the structural and behavioral changes Google must make to remedy its illegal adtech monopoly.Â
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