Consumers Seem to Be Falling Out of Love With Brands
More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision. Meanwhile, generics are gaining on name [...]
READ FULL STORY >
A Look at How Phablets Compare in Size
As smartphones get bigger, tablets have gotten smaller, and the phablet is the result. Check out the below to see how some of the latest on the market size up.
READ FULL STORY >
A Comparison of the Challenges and Opportunities in the Tribune Publishing-Time Inc. Spinoffs
Tribune Publishing and Time Inc. are set to spinoff as independent companies later this year, following News Corp's separation from Rupert Murdoch's media empire last year. Both have illustrious pasts, [...]
READ FULL STORY >
People Aren’t Always Honest About Their Locations
As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But what if [...]
READ FULL STORY >
A Look at Kids’ Exposure to Ads
Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and [...]
READ FULL STORY >
4 Specialty Shops Trying to Make a Native Ad Land Grab
With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to. [...]
READ FULL STORY >
The Wall Street Journal Launches Native Ad Studio
The Wall Street Journal is jumping on the native ad bandwagon with the launch of a new content division, WSJ. Custom Studios. The division will offer the Journal’s first native [...]
READ FULL STORY >
Ezra Klein Explains His New News Site, Vox
Ezra Klein’s forthcoming news site will be called simply Vox and will be an antidote to the “vegetables” approach to news, he announced in a video post-style manifesto last night.
READ FULL STORY >
New York Magazine Launches Vulture Festival
New York magazine is extending its entertainment site Vulture to its first live event. The Vulture Festival, set to be announced today, will consist of 16 events for consumers that [...]
READ FULL STORY >
Nickelodeon Programming Exec Talks About What Defines the Post-Millennial Generation
Specs Who Sarah Noonan Age 44
READ FULL STORY >