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Americans Say They’re Hustling, the Receipts Say They’re Exhausted
Times are tough, and while American consumers might seem on social media like they’re ready to hustle, their receipts show they really just want to chill out.Â
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Napster’s AI Reboot Aims to Transform Paint Buying
The new Napster has teamed with Comex (PPG) Group, the second largest paint manufacturer and distributor in North America, to revamp the way customers buy paint with the introduction of [...]
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Napster Reboots With AI Companions and Holographic Display
Napster, the company known for transforming digital music in the early 2000s, is staging a comeback in the brave new world of AI.
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Fetch Launches FAST, Turning Consumer Data into Marketing Research
This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed up with OpenAI to launch FAST (Fetch AI Semantic Technology), [...]
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Co-Creating With Athletes: The Next Brand Advantage
Today’s athletes build brands, communities, and culture. As creator culture rises, the strongest partnerships start with an athlete’s lived narrative and a real connection to the product.
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NFL Teams Up With Front Office Sports on Business-Focused Content
The year-long partnership also gives Front Office Sports rights to behind-the-scenes moments from off-field NFL tentpole events.
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The Future of Creativity and Connection Hosted by Omnicom and ADWEEK
Adweek cohosted the press hour with Omnicom Media Group. Â
READ FULL STORY >Fetch Wants Brands to Be the ‘Center of Joy’
In an ever-evolving marketing landscape, retail media networks have begun consolidating, as Uber and Instacart recently did, and Fetch, a shopping rewards platform, is uniquely poised to provide brands with [...]
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Get More from Your Social Strategy with YouTube
For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but it’s still one [...]
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How Strategy, Data, and Amplification Supercharge Creator Marketing
At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss [...]
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Meet Marketing’s Most Dynamic Duo: Connected TV and Social
At ADWEEK’s 2025 Social Media Week in May, Kristen Navarro, the director of customer success at MNTN, sat down with Annie Waskover, an svp of accounts at digital tech ad [...]
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Commerce Unleashed: Powered by Creators, Fueled by Data
Inmar Intelligence is pioneering deep data analysis as a way to develop authentic partnerships between creators and brands.
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Danone Is Redefining the Influencer Marketing Playbook
At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer [...]
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ADWEEK and SMG Partner For Retail Media Event in October
SMG, a U.K.-based company that operates retail media networks for clients like General Mills and Kellogg’s, has partnered with ADWEEK to host the third annual Retail Media Summit UK, an [...]
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Infinite Reality Hits 150 Million Consumer Interactions in Virtual Stores
Infinite Reality has passed 150 million consumer interactions across its immersive, web-based 3D shopping environments. The company, which builds fully shoppable virtual storefronts that work on any device without downloads [...]
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