The Latest
Media Executives Share Their Predictions for 2026
From LLM discovery to human-first storytelling, the new year will reward trust, differentiation, and deeper audience relationships.
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2025: The Year AI, Mega-Mergers, and Mad Money Shook Media and Advertising
An AI feeding frenzy paired with lower interest rates supercharged mergers in tech, media, and advertising. From Omnicom to Warner Bros. Discovery, these are the key M&A deals of 2025.
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IAS Moves Beyond Verification With New AI Agent for Ad Campaign Optimizations
IAS' new AI agent analyzes live campaign data and can automatically apply brand safety and context controls inside marketers' preferred DSPs.
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The 6 AI Trends That Will Dominate 2026
From agent-to-agent media buying to the erosion of social discovery, here’s what the industry says will actually matter next year.
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The 7 Media Trends That Defined 2025
Media executives say AI, search volatility, and creator maturation, among other trends, have reshaped the business.
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Disney Invests $1B in OpenAI, Will Bring Its Characters to Sora
The deal marks a turning point in Hollywood's relationship with the AI company
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Inside Time Magazine’s AI Overhaul
The publisher, in partnership with Code and Theory, is revamping its web presence and reaping the benefits.
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OpenAI Hires Slack CEO as Chief Revenue Officer
The executive steps in to guide OpenAI’s enterprise business at a moment when the company is growing revenue and burning cash.
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PubMatic Strikes Deal With Startup Kontext to Inject Ads Into AI Chatbots Via Programmatic Auctions
The integration enables advertisers to buy ads across a range of AI interfaces through PubMatic or their DSP of choice.
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Code and Theory Rode Disruption to Success as ADWEEK’s 2025 Innovation Agency of the Year
Code and Theory blends creativity with technology to bring clients into the future.
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EXCLUSIVE: Google Tells Advertisers It’ll Bring Ads to Gemini in 2026
The discussions mark the first time advertisers have heard directly from Google about monetizing its Gemini AI chatbot
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Smart Cart: Inside Amazon’s AI-Powered Reinvention of Shopping, From Rufus to Conversational Commerce
How the company builds technology that feels intuitive and deeply human.
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Condé Nast Names New Chief Product and Technology Officer, Joins Microsoft AI Licensing Pilot
Longtime technology executive Vasanth Williams joins the company from Major League Baseball.
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Cooking Apps Are Publishers’ New Secret Ingredient
Recipe content is habit-forming and AI-resistant. Publishers are rushing to capitalize.
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TechMagic: Cadillac and F1, Humanoid Robots at MWC Doha, and Vision Action Models
Plus, why hardware makers are the AI winners and insights from Abu Dhabi Finance Week.
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