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Anthropic Makes Super Bowl Debut, Promising Ad-Free AI
Anthropic Makes Super Bowl Debut, Promising Ad-Free AI
By Brittaney Kiefer
The AI company’s first Big Game spots position Claude as a chatbot free from ads and sponsors.
Super Bowl Commercials
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The Most Effective Super Bowl Commercials, Ranked by Viewers
By Eva Kis
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ADWEEK BRANDED
Proven Strategies for Successful Product Launches
Proven Strategies for Successful Product Launches
From Amazon Ads
The key to building early momentum for successful product launches.

{{{contextualGreeting}}} Emma Stone tries to smash her way out of a tech problem in Squarespace's Super Bowl ad. Follow our Super Bowl ad tracker for more Big Game updates.

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Cover
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Backseat Drivers | Jennifer Vianello

Jennifer Vianello, CMO of Cars Commerce, shares her family roots, her best career moves, and the power of strategic partnerships.

WATCH VIDEO
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Image of Animal Planet's Puppy Bowl XXII takes center stage on Sunday, Feb. 8, at 2 p.m. ET.
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EXCLUSIVE: Viral Tech Podcast TBPN Will Air Regional Super Bowl Ad Featuring Former Guests

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READ FULL STORY >

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BY Rachel Tipograph
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BY Brandon Hardin
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BY Kendra Barnett
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Bill Bradley
Kathryn Lundstrom
Brittaney Kiefer
Mark Stenberg
Robert Klara
Eva Kis
Anthropic Makes Super Bowl Debut, Promising Ad-Free AI
Anthropic Makes Super Bowl Debut, Promising Ad-Free AI
By Brittaney Kiefer
The AI company’s first Big Game spots position Claude as a chatbot free from ads and sponsors.
READ FULL STORY >
Super Bowl Commercials
The Most Effective Super Bowl Commercials, Ranked by Viewers
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By Eva Kis
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ADWEEK BRANDED
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Proven Strategies for Successful Product Launches
From Amazon Ads
The key to building early momentum for successful product launches.
MOST SHARED
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By Kendra Barnett
2
By Brittaney Kiefer
3
By Trishla Ostwal
4
By Brandon Hardin
5
By Bill Bradley
Super Bowl Commercials
By Bill Bradley
By Richard Lowe
By Kendra Barnett
By Bill Bradley
By Kathryn Lundstrom
By Brittaney Kiefer

Cover
►

Backseat Drivers | Jennifer Vianello

Jennifer Vianello, CMO of Cars Commerce, shares her family roots, her best career moves, and the power of strategic partnerships.

WATCH VIDEO
LISTEN TO PODCAST

Agencies

ADWEEK Media Plan of the Year 2026 Awards Now Open for Entry

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Agencies
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BY PJ Bernacki
Honoring the industry’s top media strategies from the past year
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LEADERSHIPVoices

Abbey Klaassen, U.S. CEO and Global Brand President, Dentsu Creative

Abbey Klaassen, U.S. CEO of Dentsu Creative and Global Brand President, tells ADWEEK about the importance of a leadership style built on empowerment.

LEARN MORE >

Rafa Flores, Chief Product Officer, Treasure Data

Rafa Flores, Chief Product Officer at Treasure Data, tells ADWEEK about his unconventional journey with AI.

LEARN MORE >

Karen Wood, CMO, Treasure Data

Karen Wood, CMO at Treasure Data, tells ADWEEK her philosophy about personalization.

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Brands

Starbucks Chief Brian Niccol Might Just Be the Best CEO in America

BY Mark Ritson

With lessons from Taco Bell and Chipotle, he made the coffee chain relevant again.

READ FULL STORY >
+SEE ALL
Brands
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Starbucks Chief Brian Niccol Might Just Be the Best CEO in America

BY Mark Ritson
With lessons from Taco Bell and Chipotle, he made the coffee chain relevant again.
READ FULL STORY >
Image of Animal Planet's Puppy Bowl XXII takes center stage on Sunday, Feb. 8, at 2 p.m. ET.
Emma Stone Tries to Smash Her Way Out of a Tech Problem in Squarespace’s Super Bowl 60 Ad
BY Eva Kis
Flag on the Play: How the Super Bowl Breaks All the Advertising Rules
BY Mark Ritson
Samsung’s US CMO: The Super Bowl Is Won in the Living Room, Not on TV
BY Rebecca Stewart
The Most Effective Super Bowl Commercials, Ranked by Viewers
BY Eva Kis
EXCLUSIVE: Southwest’s Local and Streaming Super Bowl Ad Playfully Recalls the Chaos of Open Seating
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By Adweek Staff

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BY Matt Britton

Moving beyond a project-first mindset toward a lifestyle-driven brand strategy.

READ FULL STORY >
+SEE ALL
Retail Media
Brand Building: How Lowe’s Is Transforming Into a Culture-Driven, AI-Powered Lifestyle Brand

Brand Building: How Lowe’s Is Transforming Into a Culture-Driven, AI-Powered Lifestyle Brand

BY Matt Britton
Moving beyond a project-first mindset toward a lifestyle-driven brand strategy.
READ FULL STORY >
Uber Eats Teases Big Game Showdown Between Matthew McConaughey and Bradley Cooper
BY Kathryn Lundstrom
Instacart’s Super Bowl Teasers Pair Ben Stiller and Benson Boone as an Unharmonious Duo
BY Kathryn Lundstrom
Pentaleap Is Powering Macy’s Ad Deal With Amazon
BY Kathryn Lundstrom
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BY Lauren Johnson
WHSmith Taps ISM to Sell In-Store Ads Programmatically Across Airport Stores
BY Kathryn Lundstrom

Creativity

Manscaped Makes Super Bowl Debut With Anthropomorphic Hair Monsters

BY Richard Lowe

Manscaped is making its Super Bowl debut with a pregame spot featuring anthropomorphized human hair.

READ FULL STORY >
+SEE ALL
Creativity
Manscaped Makes Super Bowl Debut With Anthropomorphic Hair Monsters

Manscaped Makes Super Bowl Debut With Anthropomorphic Hair Monsters

BY Richard Lowe
Manscaped is making its Super Bowl debut with a pregame spot featuring anthropomorphized human hair.
READ FULL STORY >
Ritz Keeps Its Salty Super Bowl Party Going For Year Two
BY Robert Klara
Volkswagen’s Super Bowl Ad Reboots Iconic ‘Drivers Wanted’ Campaign
BY Tilde Herrera
Svedka Bets on AI and Its Fembot to Make Super Bowl History
BY Brittaney Kiefer
Eos Wants to Make Fragrance Ads Fun Again With Expanded Super Bowl Play
BY Brittaney Kiefer
Xfinity Brings Jurassic Park Back to Life for Its Super Bowl Debut
BY Matt Barker

Commerce

Special Episode: Inside an Acquisition—The MikMak x Spins Story

BY Rachel Tipograph

Plus, lessons from Brave Commerce leaders.

READ FULL STORY >
+SEE ALL
Commerce
Special Episode: Inside an Acquisition—The MikMak x Spins Story

Special Episode: Inside an Acquisition—The MikMak x Spins Story

BY Rachel Tipograph
Plus, lessons from Brave Commerce leaders.
READ FULL STORY >
Retail Data Firm Spins Acquires MikMak
BY Lauren Johnson
WHSmith Taps ISM to Sell In-Store Ads Programmatically Across Airport Stores
BY Kathryn Lundstrom
In-store Touchpoints Are More Relevant Than Ever
BY Dawn Papandrea
The Convergence of Brands and Commerce
BY Debbie Abrams Kaplan
Google and Walmart Join Forces to Shape the Future of Retail
BY Lauren Johnson

Media

EXCLUSIVE: Viral Tech Podcast TBPN Will Air Regional Super Bowl Ad Featuring Former Guests

BY Kendra Barnett

READ FULL STORY >
+SEE ALL
Media
EXCLUSIVE: Viral Tech Podcast TBPN Will Air Regional Super Bowl Ad Featuring Former Guests
EXCLUSIVE: OpenAI Confirms $200,000 Minimum Commitment for ChatGPT Ads
BY Trishla Ostwal
Bob Iger Plans to Step Down as Disney CEO Before Year’s End, Report Says
BY Ryan Joe
EXCLUSIVE: X’s Memelord Product Chief Has a Plan to Save the Platform—If Grok Doesn’t Destroy It First
BY Kendra Barnett
EXCLUSIVE: Read the Email TikTok Sent to Advertisers After Its U.S. Rollover Screwed Up Their Campaigns
BY Trishla Ostwal
Atlas Obscura Turns First Annual Profit in 16-Year History
BY Mark Stenberg

TV

All the TV and Movie Trailers From the 2026 Super Bowl

BY Bill Bradley

From Scream 7 to The Mandalorian and Grogu, here are the trailers airing in the Big Game.

READ FULL STORY >
+SEE ALL
TV
All the TV and Movie Trailers From the 2026 Super Bowl

All the TV and Movie Trailers From the 2026 Super Bowl

BY Bill Bradley
From Scream 7 to The Mandalorian and Grogu, here are the trailers airing in the Big Game.
READ FULL STORY >
Disney CEO Bob Iger Says He’s ‘Incredibly Proud’ Amid Reports of Exit
BY Bill Bradley
How NBCU Scored the First $10 Million Super Bowl Ads
BY Bill Bradley
Pepsi Zero Sugar’s Super Bowl Ad Gives Coke’s Polar Bear the Pepsi Challenge
BY Bill Bradley
Novartis Gets Cheeky With Super Bowl Ad About Men’s ‘Tight Ends’
BY Bill Bradley
Cadillac F1 Super Bowl Ad to Drive Fandom With Livery Reveal
BY Bill Bradley

CREATORS

EXCLUSIVE: X’s Memelord Product Chief Has a Plan to Save the Platform—If Grok Doesn’t Destroy It First

BY Kendra Barnett

X's head of product Nikita Bier is releasing a suite of new tools to lure creators and advertisers back, even as Grok runs amok.

READ FULL STORY >
+SEE ALL
CREATORS
EXCLUSIVE: X’s Memelord Product Chief Has a Plan to Save the Platform—If Grok Doesn’t Destroy It First

EXCLUSIVE: X’s Memelord Product Chief Has a Plan to Save the Platform—If Grok Doesn’t Destroy It First

BY Kendra Barnett
X's head of product Nikita Bier is releasing a suite of new tools to lure creators and advertisers back, even as Grok runs amok.
READ FULL STORY >
How ADWEEK’s 2025 Social/Influencer Agency of the Year Billion Dollar Boy Grew Into a Powerhouse
BY Audrey Kemp
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Adtech Firm Agentio Raises $40 Million to Make Creator Marketing More Programmatic
BY Lauren Johnson
Beehiiv Takes Aim at Substack, Squarespace, and Patreon With Expansion Into Full Creator Platform
BY Mark Stenberg
The Future of Media Is Being Built on YouTube
BY Mark Stenberg

Tech

EXCLUSIVE: Viral Tech Podcast TBPN Will Air Regional Super Bowl Ad Featuring Former Guests

BY Kendra Barnett

READ FULL STORY >
+SEE ALL
Tech
EXCLUSIVE: Viral Tech Podcast TBPN Will Air Regional Super Bowl Ad Featuring Former Guests
Special Episode: Inside an Acquisition—The MikMak x Spins Story
BY Rachel Tipograph
The Most Powerful Women in Sports 2026: Wielding Influence to Elevate Others
BY Brandon Hardin
EXCLUSIVE: X’s Memelord Product Chief Has a Plan to Save the Platform—If Grok Doesn’t Destroy It First
BY Kendra Barnett
Salesforce President Ariel Kelman’s 25-Year Playbook for Marketing at Scale
BY Jenny Rooney
Google Quietly Tapped a Veteran Ad Exec to Revamp Its Mid-Market Agency Machine
BY Lauren Johnson