The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.
The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.
WPP aims to turn around faster; YouTube TV tips the carriage deal market; and Roblox takes its time on video ads.
While Reddit had plenty to crow about on the advertising front, it was less sanguine about the rise of generative AI search, which CEO Steve Huffman said is “not a traffic driver today.”
Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot.
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
Reddit sues four companies for scraping and selling (and buying) its data; Unity Software’s new zero-fee product is good news for mobile developers; and brands aren’t thrilled by TikTok shop’s latest updates.
Cloudflare restricts how bots can scrape content; TiVo’s customer base stays loyal, even as TiVo leaves the DVR business; and Nestlé announces a stark reduction in headcount.
The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.
SSPs are looking pretty ripe for acquisition; agencies want real man-on-the-street content from actual human men; and AI slop is taking over the internet.
