As the pendulum swings hard toward 1:1 personalization, a critical question emerges: Just because we can personalize every interaction, does it mean we should?
HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.
Panso, a CRM for restaurants, gives folks in the restaurant business a 360 view of their guests which can be used to send targeted and personalized email and SMS campaigns.
Ad spending across RMNs and CMNs is still hindered by incomplete data access and connectivity. Here’s how to bridge that gap.
Political advertisers, by necessity, have built precise, privacy-conscious targeting strategies that work without relying exclusively on third-party data like cookies.
Audience suppression may be the missing link between annoying a consumer and building a lasting relationship.
Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that.
With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?
Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s impact on sales. Imagine the potential for conducting geo experiments using ZIP codes instead of DMAs.
VIA Rail and The Globe and Mail are combining their first-party data sets to create bespoke ad targeting audiences in partnership with data clean room provider Optable.
