The State of B2B Advertising Big Shifts. Bigger Opportunities. B2B advertising is undergoing a major transformation as brands and agencies adapt to new buyer expectations, shifting budgets, and rising demands for ROI. In this exclusive research report, AdExchanger and Multiview uncover how 200 senior brand and agency executives view today’s top challenges, the strategies delivering […]
Broken Trust. Blurred Lines. Big Shifts. The advertising industry is undergoing a major transformation as long-standing practices are redefined and both brands and agencies rethink how they structure relationships, allocate resources, and measure value. In this exclusive research report, AdExchanger and Basis uncover how 227 senior brand and agency executives view the industry’s biggest challenges, […]
How Brands & Agencies Are Navigating the Industry’s Next Big Shift An Exclusive Report from AdExchanger and PurpleLab The healthcare advertising landscape is undergoing seismic shifts driven by privacy regulations, evolving media strategies, and growing demands for better measurement and targeting. In this exclusive research report, AdExchanger and PurpleLab uncover how leading brands and agencies […]
Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver TV advertising, across both traditional and streaming environments, has long been a go-to for reach and brand building. But is it living up to its potential as a full-funnel performance driver? In this exclusive report, Comcast Advertising and AdExchanger dig into how marketers are […]
Unlock the Future of Programmatic Advertising Measurement Measurement in programmatic advertising is at a turning point. With shifting consumer behaviors, fragmented platforms, privacy concerns, and the deprecation of third-party cookies, brands and agencies must rethink their strategies to stay ahead. AdExchanger and DISQO present The State of Programmatic Measurement, an exclusive report based on a […]
Unlock New Perspectives with the “Addressability & Performance Best Practices Study” In today’s rapidly evolving digital landscape, advertising strategies are transforming to meet new challenges around data privacy, AI, and identity. Are you prepared for the future of digital advertising? Discover key insights from “Navigating the Shift: The New Frontier of Data-Driven Marketing”, an exclusive […]
Unlock New Perspectives with the “Addressability & Performance Best Practices Study” Third-party cookies are here to stay on Chrome — but identifiers for iOS, Safari, and potentially Android are not. While this is a temporary relief for some, consumer behavior and privacy expectations have already shifted permanently. Our comprehensive “Addressability & Performance Best Practices Study” […]
Framing the Complex Landscape of Digital Media and Path to Agency Growth Are you ready to navigate the complex landscape of digital media and drive your agency’s growth? Download our comprehensive report, “The State of Media Execution for Independent Agencies,” conducted by Pathlabs in collaboration with AdExchanger. This report is an essential resource for independent […]
Commerce media is now among the fastest-growing areas of the ad industry. At the start of 2024, AdExchanger partnered with Fluent to survey more than 150 decision-makers from leading brands, agencies, and publishers serving a range of industry sectors. The results of that survey are part of a new report that provides key insights, including […]
It’s hard to think of another industry that will be more fundamentally impacted than advertising. The hyperscale data processing and analytics demands of the modern ad tech ecosystem present the perfect problem for which AI can create myriad solutions. But the deafening buzz on AI makes it hard to find a meaningful signal amid the […]
