Waah Waah Call The Ad-bulance; Meta’s Customer Disservice
The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.
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Daily News Roundup
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Wire And Plastic Products Gets Back To Basics; MeTube TV
WPP aims to turn around faster; YouTube TV tips the carriage deal market; and Roblox takes its time on video ads.
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Tylenol’s Marketing Team Feels the Pain; When Product Placement Becomes Slop
Tylenol maker Kenvue navigates pushing back against the Trump administration’s claims; viewers of Nobody Wants This are tired of product placement; and US Census data might become less privacy-safe.
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Never Mind About The Whole TID Thing; Live Sports Still Wins On Universal Reach
Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage.
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Condé At A Crossroads; The Cloud Wars Heat Up
Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot.
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Its Ads Or Innovation; And For OpenAI, It’ll Be Ads
Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on?
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The DIY Agency; YouTube’s Dynamic Change
WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”
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Sour Scrapes; (Anti)-trust The Process
Reddit sues four companies for scraping and selling (and buying) its data; Unity Software’s new zero-fee product is good news for mobile developers; and brands aren’t thrilled by TikTok shop’s latest updates.
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Why Don’t Marketers Demand Better?; Attack of the Job-Killing Robots
Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue doesn’t seem to drop like search traffic does.
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The Things We Carry; Tick Tock, We’re Waiting
Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities.