Waah Waah Call The Ad-bulance; Meta’s Customer Disservice
The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.
Topic
Artificial Intelligence
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Why Don’t Marketers Demand Better?; Attack of the Job-Killing Robots
Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue doesn’t seem to drop like search traffic does.
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OPINION: Data-Driven ThinkingPersonalization Isn’t Everything: The Case For Marketing That Brings People Together
As the pendulum swings hard toward 1:1 personalization, a critical question emerges: Just because we can personalize every interaction, does it mean we should?
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Robbing Retail To Pay AI; Word From The Council
Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.
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Comic: Race To The Bottom
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Scrapers Gonna Scrape; No More Fast-Forwarding The Ads, DVR Friends
Cloudflare restricts how bots can scrape content; TiVo’s customer base stays loyal, even as TiVo leaves the DVR business; and Nestlé announces a stark reduction in headcount.
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7 Ad Tech Veterans Who Have Founded Their Own AI Startups
As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.
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PODCAST: AdExchanger TalksThe Business Case For Carbon Cuts
Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn’t just about saving the planet; it’s about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at the impression level.
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Subtracting The Pluses; From Frenemies To Good Old Enemies
Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.
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AI Is Helping Brand Safety Break Free From Blocklists
Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned frustrating.
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OPINION: The Sell SiderWhat The Google Trial Is Missing: Data, Not Auctions, Will Decide The Fate Of The Open Web
The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines distribution. Google controls both, and proposed remedies to its ad tech monopoly do not address this imbalance.
Must Read
Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
Google Shakes Off Its Troubles And Outperforms On Revenue Yet Again
Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.
For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)
Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always know best.
Prebid.org Is At A Crossroads, And Must Now Decide Whose Interests It Serves
Prebid’s future is up for grabs as the open-source project grows apart from the IAB Tech Lab, the industry’s self-appointed standards authority.
PODCAST: The Big Story
Rest In Privacy, Sandbox
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
AWS Launches A Cloud Infrastructure Service For Ad Tech
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.