Conditional Values

The overconsumption of products and services has increased tremendously worldwide, leading to the depletion of natural resources and other climate crises such as air pollution, water pollution, food and water shortages, and others. There has been a noticeable increase in the concern over climate crises, leading to the correspondence change in the consumption patterns of people. Consumers are exhibiting a favourable attitude towards "green" or environmentally friendly products and started converting their unsustainable consumption behaviour into more responsible and sustainable consumption. To extend the conceptual understanding of sustainable consumption behaviour, this study aims to postulate a conceptual framework on antecedents of sustainable consumption behaviour. The study examines the role of external, economic, and environment-related variables in influencing purchase intention and sustainable consumption behaviour toward green products. Extant literature reveals the positive influence of environmental awareness, environmental attitude, income, NGO initiatives, and governmental initiatives on the sustainable purchase intention of people and a favourable relation between the purchase intention and sustainable consumption behaviour. However, it should be noted that the price of products and the intent to purchase them have a weaker foundational relation. The study provides valuable insight for marketers and policymakers to determine sustainable business practices to attract environmentally conscious consumers.

Purpose-This study aims to examine the impact of consumption values on consumers' purchase of organic food and green environmental concerns. Additionally, the relationships between green environmental concerns and consumers' purchase of organic food are investigated. Design/methodology/approach-A self-administered questionnaire was distributed to 500 consumers with experience in purchasing organic food in Pakistan. The covariance-based structural equation modeling (CB-SEM) technique was used for the data analysis using the Analysis of Moments Structure software version 23. The CB-SEM technique allows for the simultaneous estimation of all relationships. Findings-The CB-SEM technique reveals that of the 11 hypotheses tested, social value heavily influences consumers' green environmental concerns. Moreover, consumers' purchase of organic food is greatly impacted by conditional value. Consumers purchase organic food for their daily needs because they feel responsible for preserving and protecting the environment against global warming and its associated threats. This green purchasing behavior actually leads to better social approval, through its ability to impress others. Practical implications-Organizations and business owners should address green environmental concerns by seriously applying organic methods in the process of production, processing, packaging and selling of organic food products. Such organic practices would enable organizations and business owners to produce organic food products that are free from chemicals. Originality/value-The inclusion of consumption values strengthens the explanatory power of the proposed model in the context of Pakistani consumers' purchase of organic food and green environmental concerns simultaneously. This study therefore adds new and substantial insights into the marketing theory.

Demand for healthy food is increasing in Iran. Although demand for these foods has increased, the real benefits and purchasing patterns are not known. The purpose of this study is to identify factors affecting consumer choice behavior toward antibiotic-free chicken, and examines whether there are significant differences in importance of these factors between consumers with different outlooks. Logistic regression, chi-square, and Friedman test were applied to assess collected data by a questionnaire survey. The results indicated that perception, awareness, motivation, social factors, and lifestyle had significant influence on the choice of antibiotic-free chicken and demographic factors had no influence on it. Among effective factors, perception, and motivation have the most and least effect on choice of antibiotic-free chicken, respectively. Practical applications These results are relevant to sensory scientists and healthy foods producers, especially antibioticfree chicken producers are interested to know how different factors will be able to impact on consumers' choice behavior. There is less information in the literature about consumer choice behavior toward antibiotic-free chicken in Iran and another country. A better understanding of consumer choice behavior can be beneficial to develop this kind of product, and help poultry industry activists to encourage consumer to buy healthy products. The study showed that consumers' perception including high quality, appropriate packaging, cleanness of store, and credible brand are the most influential factors on consumer choice behavior. The researchers' findings might suggest the importance of social factors and raise of awareness as another important factors through consumers approach.

Efficient logistics System is one of the leading factors associated with boosting trades in countries with thriving economies. Malaysia one of the leading economies in Southeast Asia with a very active manufacturing sector largely has logistic systems at the core of its economic activities. Distribution networks like courier services enable goods and services to be sent from the provider to the final consumer. Recent research shows that the public have expressed average satisfaction with the current system and there is an obvious need to improve upon current method of distributing goods and services via courier services. This research paper studies the possibilities of implementing a system on Android Based Smartphones to ease and make access to courier services more convenient and efficient. The researchers designed questionnaire using Likert Scale Systems and distributed them to Courier Service Users. Analysis of respondents' feedbacks shows the obvious need for the implementation of courier service mobile application based on Android Operating System platform.

Efficient logistics System is one of the leading factors associated with boosting trades in countries with thriving economies. Malaysia one of the leading economies in Southeast Asia with a very active manufacturing sector largely has logistic systems at the core of its economic activities. Distribution networks like courier services enable goods and services to be sent from the provider to the final consumer. Recent research shows that the public have expressed average satisfaction with the current system and there is an obvious need to improve upon current method of distributing goods and services via courier services. This research paper studies the possibilities of implementing a system on Android Based Smartphones to ease and make access to courier services more convenient and efficient. The researchers designed questionnaire using Likert Scale Systems and distributed them to Courier Service Users. Analysis of respondents' feedbacks shows the obvious need for the implementation of courier service mobile application based on Android Operating System platform.

The study of green sustainable clothing examined willingness to pay for green sustainable clothing. As everything is evolving around us, so does our ecosystem. Our planet earth and climate are disrupted at a very high er rate and their impacts are becoming more serious and harmful with increasing time. The present study was conducted in Punjab Pakistan to determine the willingness to pay for greensustainable clothing through a questionnaire survey. It was found that the majority of people are showing their willingness to pay for sustainable clothing. According to the questionnaire survey majority of the respondent who belongs to higher income are willing to pay extra Rs 500 for sustainable clothing to improve and promote sustainability. Government must start awareness campaigns for the general public to emphasize the causes and adverse impacts and various impact on socioeconomic impacts due to different anthropogenic activities.

Demand for healthy food is increasing in Iran. Although demand for these foods has increased, the real benefits and purchasing patterns are not known. The purpose of this study is to identify factors affecting consumer choice behavior toward antibiotic-free chicken, and examines whether there are significant differences in importance of these factors between consumers with different outlooks. Logistic regression, chi-square, and Friedman test were applied to assess collected data by a questionnaire survey. The results indicated that perception, awareness, motivation, social factors, and lifestyle had significant influence on the choice of antibiotic-free chicken and demographic factors had no influence on it. Among effective factors, perception, and motivation have the most and least effect on choice of antibiotic-free chicken, respectively. Practical applications These results are relevant to sensory scientists and healthy foods producers, especially antibioticfree chicken producers are interested to know how different factors will be able to impact on consumers' choice behavior. There is less information in the literature about consumer choice behavior toward antibiotic-free chicken in Iran and another country. A better understanding of consumer choice behavior can be beneficial to develop this kind of product, and help poultry industry activists to encourage consumer to buy healthy products. The study showed that consumers' perception including high quality, appropriate packaging, cleanness of store, and credible brand are the most influential factors on consumer choice behavior. The researchers' findings might suggest the importance of social factors and raise of awareness as another important factors through consumers approach.

Learning can be enhanced when its learning process aligned with learner learning styles. Individual has different learning preferences. The consideration of learner preferences in finding document can enable a learner to obtain knowledge easily and fast where it constantly changes and shift according to learning situation and environment. Thus, the incorporation of Learning Style (LS) with adaptive learning environment is one of a method to assist novice learner in finding a suitable document and enhance the e-learning system; while it can overcome the one-size-fitsfor-all problem. The LS identification is an important component to identify the learner learning style. There are two conventional techniques to identify learners learning style, which are questionnaires and computer-based detection technique. The questionnaire involves the learner to fill up a survey explicitly. However, existing of LS identification techniques facing some major drawbacks can lead the LS tool to become static nature. The questionnaire technique d facing issues such as questionnaire too long and took long time that can make learner lack of motivation to answer the question. Moreover, the result from the questionnaire technique is fixed because it only prompts a learner to do it only one at the time. Therefore, a few researchers employed computer-based detection techniques, which use a numerous computer algorithm to determined LS. However, these techniques suffer on cold start problem, required a large amount of training data and the existing computer-based detection were not focused document as learning material. Hence, there is a need to develop an adaptive learning style identification that uses document as a learning material. This paper presents the architecture for ALSDoc, an adaptive LS identification for document retrieval. In particular, this study explained how LS is adapt to the learner that allows the retrieval the suitable document that match their LS.

The purpose of this study is to identify a customer perceived value associated with Smartphone and examine its impact on student's deviant behaviour. Also this study examines the impact of perceived value on students' academic performances. A sample size of 122 full-time students were randomly chosen from various educational institutions. A multi-factor leadership questionnaire with a Likert-Scale from 1-5 was used to collect the data to determine customer perceived value associated with Smartphone and its impact on student deviant behaviour and performance. To ensure reliability and validity of the data set, the sample size only includes students who have been using a Smartphone for a minimum of four months. Descriptive statistics shows that the most significant perceived value associated with Smartphone is functional value followed by emotional value and epistemic value. Social value was found to be the least reason students consider when purchasing and consuming a Smartphone. In terms of correlations, this study found that overall customer perceived value associated with smartphone is highly correlated with student deviant behaviour and performance. Also this study found no significant correlation between emotional, epistemic and functional value with student deviant behaviour. This study only found a significant and positive relationship between perceived social value and student deviant behaviour. This study also found no significant relationship between emotional value and functional value with student performance. Bivariate multiple regression analysis shows that there is no significant influence of any perceived value (functional, emotional, social and epistemic) on student deviant behaviour. This study found perceived social value has a significant impact on student academic performances. However, overall perceived value associated with smartphone has a significant and positive impact on both student deviant behaviour and their academic performances. The current study contributes to the body of research by investigating the combined impacts of customer perceived value on student deviant behaviour using one instrument, in one area setting. This research shows that customer perceived value associated with smartphone is crucial in managing student deviant behaviour and academic performance. Future research should be undertaken on different context or by increasing the sample size to widen the research context to ensure validity and reliability of the results.

Future environmental sustainability is a shared concern of ours. Many of the problems that arise as a result of environmental issues remain unresolved, but they can be solved with community support in the form of public purchase behavior on environmentally friendly products. This study aims to explore the effect of green knowledge on green purchase behavior with green self-identity as a mediating variable. The data was collected through the use of a questionnaire and a self-administered survey, which generated 271 valid responses. To develop a research model and evaluate hypotheses, the PLS-SEM approach with SmartPLS Version 3.0 was employed. Findings. The results showed that there is a direct influence between green knowledge on green purchase behavior, green knowledge on green self-identity, green self-identity on green purchase behavior, and green self-identity mediate between green knowledge and green purchase behavior. The applied implication for producers is that it is necessa...

This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of UAE consumers. It also intends to explore the moderating effect of Price consciousness on the relationship between green products purchase intention and green products actual purchase behavior. A self-administered questionnaire used to collect the data about the study variables, 186 respondents from UAE participated in this research and data analyzed using Statistical Package for Social Sciences (SPSS) version 22. The findings of this research indicate that Subjective and Objective Environmental Knowledge were determinants of Green Products Purchase Intention, and that Purchase Intention was positively and significantly associated with actual Purchase Behavior. No significant relationship found of price consciousness as a moderator.

The purpose of this study is to identify a customer perceived value associated with Smartphone and examine its impact on student's deviant behaviour. Also this study examines the impact of perceived value on students' academic performances. A sample size of 122 full-time students were randomly chosen from various educational institutions. A multi-factor leadership questionnaire with a Likert-Scale from 1-5 was used to collect the data to determine customer perceived value associated with Smartphone and its impact on student deviant behaviour and performance. To ensure reliability and validity of the data set, the sample size only includes students who have been using a Smartphone for a minimum of four months. Descriptive statistics shows that the most significant perceived value associated with Smartphone is functional value followed by emotional value and epistemic value. Social value was found to be the least reason students consider when purchasing and consuming a Smartphone. In terms of correlations, this study found that overall customer perceived value associated with smartphone is highly correlated with student deviant behaviour and performance. Also this study found no significant correlation between emotional, epistemic and functional value with student deviant behaviour. This study only found a significant and positive relationship between perceived social value and student deviant behaviour. This study also found no significant relationship between emotional value and functional value with student performance. Bivariate multiple regression analysis shows that there is no significant influence of any perceived value (functional, emotional, social and epistemic) on student deviant behaviour. This study found perceived social value has a significant impact on student academic performances. However, overall perceived value associated with smartphone has a significant and positive impact on both student deviant behaviour and their academic performances. The current study contributes to the body of research by investigating the combined impacts of customer perceived value on student deviant behaviour using one instrument, in one area setting. This research shows that customer perceived value associated with smartphone is crucial in managing student deviant behaviour and academic performance. Future research should be undertaken on different context or by increasing the sample size to widen the research context to ensure validity and reliability of the results.

The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using convenient sampling techniques. A multi-factor customer perceived value questionnaire with a Likert scale from 1 to 5 was used to collect the data to determine the social, epistemic and conditional perceived values associated with automobiles and their impact on customer satisfaction and brand loyalty. AMOS was used to generate the result and to analyse the collected data. 5 items were reduced from the original construct to meet the standard loading during the confi rmatory factor analysis. Then structural modelling was conducted on a full model and satisfaction as a mediator model. The fi ndings were that epistemic value and conditional value have a positive and signifi cant impact on satisfaction. Also epistemic value and satisfaction have a positive and signifi cant impact on loyalty. However, social value has a negative impact on satisfaction and loyalty in the full model and the mediator model as well. Therefore, epistemic value and conditional value are important dimensions or values associated with automobile brands in Saudi Arabia and they affect customer satisfactions and loyalty.

This research explores the relationships between the following aspects: (1) Green product purchase intention and green consumption behaviours; (2) Consumption values and green product purchase intention; (3) Environmental awareness and green product purchase intention. The research made use of questionnaires that were physically administered around university campus. There were two groups of respondents in this study: electric motorcycle users and mobile phone users. The following findings were obtained from the study; (1). Behavioural intention are significantly correlated with green consumption behaviours. (2). Consumption values effect on behavioural intention. (3). Environmental awareness significantly impacts on behavioural intention. The findings can guide green product design and production towards a more effective direction.

Environmental conditions are influenced by the behavior of the community itself. In this transparent era, public awareness as a consumer is very important. Green awareness is needed as a consideration for making purchasing decisions. Consumers must be careful in choosing products to consume. Production of green products requires efforts that make product prices higher than green products on the other hand high prices usually make it difficult for consumers to make purchasing decisions on that product. Companies must inform people of product specifications about the products they produce are green. This research was conducted in a well-known tourist city in Indonesia, Denpasar, Bali by taking the subject of teenagers in Denpasar. using a purposive sampling method with a total sample of 108 respondents. The results showed that environmental awareness has a positive but not significant effect on purchasing decisions. Green product awareness has a positive and significant effect on purchasing decisions. price awareness has a positive and significant influence on purchasing decisions and brand image awareness has a positive and significant effect on purchasing decisions.

This study aims to examine the impact of consumption values on household’s buying behaviour towards green grocery products. Concern for healthy lifestyles among households has created a high demand for environmental-friendly or natural products. This has shown that the green products market has the perspective to grow. In order to have an effective marketing strategy, there is a need for marketers to understand the buying behaviour of households towards green grocery products. The theory of consumption values was used to explain the household’s buying behaviour towards green grocery products. Five variables from the theory, namely functional value, emotional value, social value, epistemic value, and conditional value were included in the research model to explain household buying behaviour towards green grocery products. A total of 200 households were recruited using a convenience sampling approach. Data were collected with a set of self-administered questionnaires. The variables we...

The purpose of this study is to identify a customer perceived value associated with Smartphone and examine its impact on student's deviant behaviour. Also this study examines the impact of perceived value on students' academic performances. A sample size of 122 full-time students were randomly chosen from various educational institutions. A multi-factor leadership questionnaire with a Likert-Scale from 1-5 was used to collect the data to determine customer perceived value associated with Smartphone and its impact on student deviant behaviour and performance. To ensure reliability and validity of the data set, the sample size only includes students who have been using a Smartphone for a minimum of four months. Descriptive statistics shows that the most significant perceived value associated with Smartphone is functional value followed by emotional value and epistemic value. Social value was found to be the least reason students consider when purchasing and consuming a Smartphone. In terms of correlations, this study found that overall customer perceived value associated with smartphone is highly correlated with student deviant behaviour and performance. Also this study found no significant correlation between emotional, epistemic and functional value with student deviant behaviour. This study only found a significant and positive relationship between perceived social value and student deviant behaviour. This study also found no significant relationship between emotional value and functional value with student performance. Bivariate multiple regression analysis shows that there is no significant influence of any perceived value (functional, emotional, social and epistemic) on student deviant behaviour. This study found perceived social value has a significant impact on student academic performances. However, overall perceived value associated with smartphone has a significant and positive impact on both student deviant behaviour and their academic performances. The current study contributes to the body of research by investigating the combined impacts of customer perceived value on student deviant behaviour using one instrument, in one area setting. This research shows that customer perceived value associated with smartphone is crucial in managing student deviant behaviour and academic performance. Future research should be undertaken on different context or by increasing the sample size to widen the research context to ensure validity and reliability of the results.

Research on the intention to buy healthy food products is interesting to study because many studies show mixed results. The purpose of this study was to determine the effect of health awareness factors, attitude factors, environmental awareness, lifestyle, and knowledge on purchase intentions of healthy food products with case observation settings in Solo City involving 100 respondents. The results of the analysis show that the four variables of health awareness, attitude, environmental awareness, and lifestyle have a significant effect on buying interest, while the knowledge factor has no effect. Limitations and research suggestions become a reference for further research. However, the knowledge factor that does not affect purchase intention from this research still needs to be examined through the educational process so that it has a long-term effect.

Commerce is being made. It offers marketers the prospects and opportunities to generate leads that would help with channels of communication which in turn leads to better visibility. These transactions can also be done using the traditional channels of communication such as radio, television, newspaper, journal, and other means. The research will examine the impact of social media in the context of e-commerce and to ascertain the extent of influence this medium have on users purchase intents, and talk on the issue of cyber security of this interfaces and to bring the comparisons between these two traditional and social media marketing and through data collection techniques, we then test and analyze the research model and come up with its related hypotheses. Conclusively, at the end of the research, findings will suggest some implications and recommendations for researchers and practitioners. E-Commerce has evolves through the years as an accepted mean of business transaction, and the same can be said of social media marketing in which the channel of communications has gone beyond a way to connect with family and friends, to becoming a conduits to riches and wealth.

The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using convenient sampling techniques. A multi-factor customer perceived value questionnaire with a Likert scale from 1 to 5 was used to collect the data to determine the social, epistemic and conditional perceived values associated with automobiles and their impact on customer satisfaction and brand loyalty. AMOS was used to generate the result and to analyse the collected data. 5 items were reduced from the original construct to meet the standard loading during the confi rmatory factor analysis. Then structural modelling was conducted on a full model and satisfaction as a mediator model. The fi ndings were that epistemic value and conditional value have a positive and signifi cant impact on satisfaction. Also epistemic value and satisfaction have a positive and signifi cant impact on loyalty. However, social value has a negative impact on satisfaction and loyalty in the full model and the mediator model as well. Therefore, epistemic value and conditional value are important dimensions or values associated with automobile brands in Saudi Arabia and they affect customer satisfactions and loyalty.

Efficient logistics System is one of the leading factors associated with boosting trades in countries with thriving economies. Malaysia one of the leading economies in Southeast Asia with a very active manufacturing sector largely has logistic systems at the core of its economic activities. Distribution networks like courier services enable goods and services to be sent from the provider to the final consumer. Recent research shows that the public have expressed average satisfaction with the current system and there is an obvious need to improve upon current method of distributing goods and services via courier services. This research paper studies the possibilities of implementing a system on Android Based Smartphones to ease and make access to courier services more convenient and efficient. The researchers designed questionnaire using Likert Scale Systems and distributed them to Courier Service Users. Analysis of respondents' feedbacks shows the obvious need for the implementation of courier service mobile application based on Android Operating System platform.

Better life and two health are the permanent demands of humans and the use of healthier products has been considered more attention due to environmental challenges such as increasing ground temperature. The study aimed to investigate the role of knowledge and conditional value on consumer desire to buy green products. The data collection method is valid through a questionnaire, including three sections of demographic information, the value of knowledge and conditional value. Cronbach's alpha is a questionnaire of 0.844, and the number of respondents is 400 people who are adequate according to the Morgan table. The results are aligned with previous studies and showed that if green products are easily accessible, individuals tend to replace these products instead of other products. It also showed that people's willingness to get information about these products are noteworthy, and if there are incentive schemes such as subsidized price or subsidy prices for green products, people have a high tendency to buy these products. In general, people can be concluded that people tend to use and buy green products.

The purpose of this study is to identify customer perceived value associated with Smartphone and examine its impact on student’s deviant behaviour. Also this study examines the impact of perceived value on student’s academic performance. A sample size of 122 full-time students was randomly chosen from various educational institutes. A multi-factor leadership questionnaire with a Likert-Scale from 1-5 was used to collect the data to determine customer perceived value associated with Smartphone and its impact on students’ deviant behaviours and performances. To ensure reliability and validity of the data set, the sample size only includes students who have been using a Smartphone for minimum of 4 months. Descriptive statistics shows that the most significant perceived value associated with Smartphone is functional value followed by emotional value and epistemic value. Social value was the least reason why students purchase and consume Smartphones. In terms of correlations, we found th...

There has been increasing awareness of the benefits of healthy and organic food products as more knowledge has been gained on their effects on health, environment, social convenience and sustainable development. Acquiring insight into consumer attitudes is essential for the industry to grow. Compared with the rest of the world, the Kurdistan region of Iraq is still in the early stages of understanding the importance of healthy and organic food products. The study aim was to investigate the attitudes of Kurdish consumers concerning healthy and organic food. I administered an online survey to 452 respondents, and their responses were analysed by using descriptive statistics and performing correlation, linear regression and factor analysis. The findings indicated that health concerns were the main reason for healthy and organic food consumption. I also found that quality and taste were important factors in purchasing decisions and that consumers were willing to pay a premium price if these foods were available. However, there was a general lack of concern about food production effects on the environment and animal welfare. This research provides a new insight into the attitudes of Kurdish consumers in Iraq towards healthy and organic food. This population has not been covered before, which in turn will add to the literature on this subject.

This paper aims at identifying the key factors that influence customers’ satisfaction to use smartphones. A survey questionnaire was designed to capture the opinions of the customers about a number of characteristics of their smartphone. Correlation and regression analysis were carried to study the association and influence of the factors with the customer satisfaction. The result shows that the predictors found to be the most important to improve customer satisfaction are product price, product attractiveness, perceived quality, and brand experience. It is observed that the brand experience is more rational cause for the customer satisfaction than other predictors. In addition, the study shows that female smartphone users are more likely to have positive attitude towards their phone compared to the male users. Further research can be conducted by expanding the scope of the study with additional predictors, more sample size, and moderating variables.

Purpose -The purpose of this paper is to examine how potential purchasers of a personal information, communication and entertainment device such as a smartphone, perceive the aesthetics of such a product. It then examines whether appreciation of the product's aesthetics influences their purchase intention through different dimensions of perceived value drawn from perceptions of the product's aesthetics, or whether there is a direct relationship from aesthetics to purchase intention. Design/methodology/approach -Mixed methods consisting of two focus groups, a pilot and large online surveys were used for instrument confirmation and data collection. Data were analysed and hypotheses were tested using partial least squares structural equation modelling techniques. Findings -Aesthetics' primary effect on purchase intention is not direct, but rather indirect through perceived social and to a lesser extent, perceived emotional value while the importance of aesthetics on perceived functional value is far less. There was also support for a formative approach in the construction of an aesthetics scale with the identification of four different latent factors of aesthetics. Research limitations/implications -This study is product specific but should be extendable to the product category. The possibility of other variables affecting the aesthetic appreciation of a product also needs consideration. Practical implications -The study provides managers with insights on how aesthetics can be used to strengthen purchase intention in terms of both product development and promotional strategies. Aesthetics' appeal to social and emotional perceived values, rather than functional value, provides guidance on how to use aesthetics in promotional campaigns. Originality/value -Despite the richness of the literature on aesthetics, only a limited number of studies have researched the factors influencing aesthetic appreciation of a product and the effect on purchase intention. This research expands knowledge in the area thereby providing new insights on the influence of aesthetics on marketing.

The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using convenient sampling techniques. A multi-factor customer perceived value questionnaire with a Likert scale from 1 to 5 was used to collect the data to determine the social, epistemic and conditional perceived values associated with automobiles and their impact on customer satisfaction and brand loyalty. AMOS was used to generate the result and to analyse the collected data. 5 items were reduced from the original construct to meet the standard loading during the confi rmatory factor analysis. Then structural modelling was conducted on a full model and satisfaction as a mediator model. The fi ndings were that epistemic value and conditional value have a positive and signifi cant impact on satisfaction. Also epistemic value and satisfaction have a positive and signifi cant impact on loyalty. However, social value has a negative impact on satisfaction and loyalty in the full model and the mediator model as well. Therefore, epistemic value and conditional value are important dimensions or values associated with automobile brands in Saudi Arabia and they affect customer satisfactions and loyalty. JEL classifi cation: M31, M37, M39

Purpose-The aim of this research is to find the impact of consumer perceived value (CPV) on smartphone purchase intention among Malaysian working professionals. The research intends to find whether or not social value, perceived usefulness, perceived ease of use, economic value and brand image have a direct or indirect effect on smartphone purchase intention. Design/methodology/approach-Data is collected through an administered online survey with convenience sampling. A total of 302 samples were collected in Kuala Lumpur area. Demographic profile classification, reliability test, sample adequacy, confirmatory factor analysis (CFA) and structural equation modeling (SEM) path analysis is conducted to analyze the data using IBM Amos statistic 22. Findings-The findings show that social value and perceived ease of use do not have a direct or indirect effect on smartphone purchase intention among Malaysian working professionals. However, perceived usefulness, economic value and brand image have an indirect effect on smartphone purchase intention. Practical implications – The research is useful for managers and marketers, to understand the consumer perceived value (CPV) of latest generation smartphone among Malaysian working professionals. These type of consumers in the smartphone industry are important and vital for smartphone companies due to their high income and purchase decision making power. Originality/value – The study proposes and validates a new model by combining Technology Acceptance Model (TAM) and selected CPV variables which may impact Smartphone purchase intention among working professionals.

The purpose of this study is to identify customer perceived value associated with Smartphone and examine its impact on student’s deviant behaviour. Also this study examines the impact of perceived value on student’s academic performance. A sample size of 122 full-time students was randomly chosen from various educational institutes. A multi-factor leadership questionnaire with a Likert-Scale from 1-5 was used to collect the data to determine customer perceived value associated with Smartphone and its impact on students’ deviant behaviours and performances. To ensure reliability and validity of the data set, the sample size only includes students who have been using a Smartphone for minimum of 4 months. Descriptive statistics shows that the most significant perceived value associated with Smartphone is functional value followed by emotional value and epistemic value. Social value was the least reason why students purchase and consume Smartphones. In terms of correlations, we found that overall customer perceived value associated with smartphone is highly correlated with student deviant behaviour and performance. We also found that there is no significant correlation between emotional, epistemic and functional value with student deviant behaviour. A significant and positive relationship between perceived social value and student deviant behaviour was found. Also this study found no significant relationship between emotional value and functional value with student performance.Bivariate multiple regression analysis shows that there is no significant influence of any perceived value (functional, emotional, social and epistemic) on student deviant behaviour. This study found only perceived social value has a significant impact on student academic performances. However overall perceived value associated with smartphone has a significant and positive impact on both students deviant behaviours and academic performances. The current study contributes to the body of research by investigating the combined impacts of customer perceived value on student deviant behaviour using one instrument, in one area setting. This research shows that customer perceived value associated with smartphone is crucial in managing students’ deviant behaviours and academic performances. Future research should be undertaken on different context or by increasing the sample size to widen the research context in order to ensure validity and reliability of the results.