More From Noor Lobad
All the Beauty Retail Expansions of 2025
An ongoing list of retail forays by beauty and wellness brands in 2025.
The 10 Top-growing Beauty Brands by Online Buzz Right Now
Propelled by its inaugural fragrance, Miu Miu takes the top spot, data from Traackr shows.
The Team Behind Old Navy Beauty Talks Strategy, Unveils Products
Old Navy is the first brand within the Gap Inc. portfolio to roll out its beauty assortment, which includes a…
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The holidays are reliably a boom period for beauty sales, but this year — more than in recent years prior…
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After debuting a line of skin prep essentials earlier this year, the TikTok star is introducing her own take…
UConn Basketball Star Sarah Strong and Mom, Allison Feaster, Join Madison Reed as Ambassadors
The duo's partnership with the hair color brand marks the first such mother-daughter venture in NIL history.
Which Arab Fragrances Are Selling Most on Amazon?
Viral brands like Lattafa are netting as much as $7.6 million in sales each month on Amazon as Arab…
Amouage Opens New York Flagship Boutique
The Omani luxury fragrance house, on track to soon double its size from 2023, is introducing its first…
E.l.f. Cosmetics to Launch In-stream Shopping on Twitch
The beauty brand has teamed with Amazon Ads to test the first in-stream live shopping element on Twitch.
EXCLUSIVE: Amorepacific to Host Multibrand Pop-up in New York
The Korean beauty conglomerate will feature Laneige, Innisfree, Aestura and Hanyul in its upcoming "Seoul in…
How Brands Can Turn Consumers Into Community
Leaders from NYX Professional Makeup, Cocokind and Noyz share their thoughts on community at the 2025 WWD…
How Key Beauty Shopper Behaviors Are Changing — and How to Evolve With Them
For the first time, NielsenIQ reports online sales now comprise more than 50 percent of the beauty business…
Five Handmade Bag Charms to Add to Your Collection Right Now
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The Ultimate Fall Fragrance Guide
From Dries Van Noten's Camomile Satin to Ellis Brooklyn's Queens Caramel, 15 fragrances to add to your…