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Emily Burns

Wellness Market Reporter

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Emily Burns is the wellness market reporter at Women’s Wear Daily and Beauty Inc. Prior to joining the team, she was the assistant beauty editor at ELLE Magazine. She has also written for New York Magazine’s The Cut, Art Net, Brooklyn Magazine and The Knot, covering fashion, beauty and culture. Burns holds a bachelors and masters in journalism from Northwestern University and a masters in fashion management from Parsons at The New School. When she’s not writing about all things wellness, she’s probably sipping an Aperol spritz or snuggling with her cat Wednesday.

More From Emily Burns

Leonard Lauder Honored at BCRF’s Annual Symposium & Awards Luncheon

The organization raised over $4 million during the event.

Isabella Esler on Bringing ‘Beetlejuice’ Back to Life on Broadway

Esler plays Lydia Deetz in the musical based on Tim Burton's cult classic film, which has hit Broadway for a…

Model Jasmine Tookes and Her Brand Brunel Team Up With Bumpsuit on Collection Celebrating Motherhood

The collaboration features new Bumpsuit styles created with Tookes, as well as kits featuring products from…

EXCLUSIVE: Nara Smith Teams With Algae Cooking Club on Limited-edition Roasted Garlic Oil

The oil, which took over a year to develop, is inspired by Smith's disdain for cooking with garlic.

From Fertility Supporting Lubricant and Libido-enhancing Supplements to Retail Commitment and Brand Expansion, Women’s Wellness Is Broadening

As the women's wellness category matures, brands and retailers are addressing the many life stages of the…

Victoria Beckham Beauty Veteran Launches Aunu, a Skin Care Brand Celebrating Mānuka Honey

Jennifer Krouse has partnered with New Zealand-based producer Comvita to bring medical-grade Mānuka topicals…

Inside Reebok’s New Smart Ring and How It Fits Into the Wearable Wellness Market 

The ring syncs directly with the sports company's fitness app to track heart rate, heart rate variability…

EXCLUSIVE: Bravo Sierra Launches Trio of Body Fragrances

Each of the three fragrances is inspired by the scents featured in Bravo Sierra's body care range. 

How Medical Aesthetics Practices Are Driving GLP-1 Usage Amidst Ongoing Regulatory Changes

A look at GLP-1 spend at medical aesthetics practices from 2021 to 2025, per data and analytics firm…

Anastasia Soare’s Memoir ‘Raising Brows’ Is a Love Letter to Entrepreneurs

In the book, the brow expert discusses growing up in Romania, building her business Anastasia Beverly Hills…

Amber Jean Rowan Continues Her Mission to Support Women With Hair Loss Via Austin Pop-up

The pop-up will take place at the SoHo House from Oct. 28 to Nov. 2. 

Sulwhasoo Presents Latest Research at Skin Longevity Symposium Showing the Power of Ginseng and More

The brand, owned by Amorepacific, conducted the research in collaboration with Johns Hopkins University…

Yanghee Paik on Building Holistic Period Care Brand Rael

At WWD's annual L.A. Beauty Forum, Paik discussed discovering how period care products were made and setting…

How the World of Aesthetics, Beauty and Wellness Are Merging

Plastic surgeon Dr. Julius Few, registered nurse Vanessa Lee and acupuncturist Dr. Ellie Byun discuss the…

EXCLUSIVE: Therabody Launches Its Second Red Light Mask, Signs Kendall Jenner as Brand Ambassador

The brand's latest TheraFace Mask Glo offers the benefits of its original TheraFace Mask at a more accessible…