Latest in Intimates
Layer Zero to Offer Skims-like Shapewear at More Affordable Price
The collection created by the founder of 32 Degrees will launch online and at Costco on Feb. 10.
EXCLUSIVE: French Lingerie Brand Maison Close Acquires Scandale
The 94-year-old brand will return in late January with a first collection, dubbed Rococo.
Edn Expands Into Women’s
The emerging wellness-geared brand has expanded its offering of sustainable, anti-plastic apparel with the…
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Intimissimi Lands on Via Montenapoleone
The Italian intimates brand has opened a flagship on Milan's luxury street, unveiling a more sophisticated…
EXCLUSIVE: Skims’ New Chief Merchandising Officer Comes from Levi Strauss & Co.
Dawn Vitale has been appointed to the newly created role.
Spanx at 25: Sara Blakely Reflects on Revolutionizing Shapewear
The founder talks about how she disrupted the intimate apparel business over and over again.
Cakes Body’s New President Comes From L’Oréal
Erica Culpepper, a veteran of the beauty conglomerate, has joined Cakes Body as its first president.
EXCLUSIVE: Julia Fox Stars in Agent Provocateur’s Fall 2025 Campaign
The actress is stepping into the role of Agent Fox for her latest part.
EXCLUSIVE: Zara Larsson Launches Intimates and Apparel Brand Main Rose
The Swedish pop star's debut collection will drop on Oct. 15 with 30 styles of intimates and apparel.
EXCLUSIVE: Hue Reintroduces Itself to a New Generation of Consumers Looking for Colorful Legwear
The company is doubling down on an expanded product offering, new distribution points and a renewed focus on…
Victoria’s Secret Gets Runway Ready Again
The company teased the return of its runway bonanza.
EXCLUSIVE: Dryer-safe Bra Brand Huug Raises $6 Million Series A
With the funding, the brand will further scale its business, which is expected to reach between $7 million…
Shapermint Launches Size-inclusive Shapewear Collection at Walmart
Shapermint has a strong direct-to-consumer presence and expanding retail partnerships.
Knix Launches First Wired Bra
The intimates company is expanding its lingerie category with the debut of its first wired bra, the FreeFlex…
EXCLUSIVE: Why Influencer Madeleine White Is Relaunching Her Fashion Brand See You Tomorrow
White is introducing a new collection of coquette-inspired sleepwear styles at a more accessible price point…