Latest in Marketing and Promotion
Bryce Harper May Be Parting Ways With Under Armour
The Phillies player was seen wearing Nike sneakers and said he was a "free agent" for apparel and footwear…
Moët & Chandon Gears Up for Golden Globes
For the 35th year, the Champagne brand will be a sponsor of the Golden Globes Awards on Sunday.
FTC Warns Companies Over Fake Reviews
The letters reminded companies that continued breaches could lead to federal lawsuits and civil penalties of…
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How 2025 Became the Year of the Luxury VIC
As the sector grappled with its first slowdown in 15 years, brands and retailers pulled out the stops to…
EXCLUSIVE: Louis Vuitton Becomes Title Partner of Formula 1 Monaco Grand Prix
The French luxury brand is building on its multiyear partnership with the Automobile Club de Monaco.
The North Face, Skims to Launch Second Winterwear Collection
Any thought of going public is expected to be put on the back burner as Skims focuses on product, retail…
Monica Rich Kosann Rebrands to Reinforce Core Values
For the first time in its 21 years in business, the fine jeweler partnered with an outside agency, the…
Talent Agency Hamilton Hodell Creates Commercial Division Studio-h
The London-based firm brokers fashion partnership deals for the likes of Aaron Pierre, Daisy Edgar-Jones, and…
Coach Signs On to Sponsor Gen Z Book Club Sunnie Reads
The book club had its inaugural gathering during Reese Witherspoon's Sunniefest Saturday in Dallas.
Meta AI Named Team Partner for Mercedes-AMG Petronas Formula 1 Team
The partnership is a continuation of the team's long-term relationship with Meta and its WhatsApp platorm.
Arc’teryx Apologizes for Tibet Fireworks Brouhaha
The brand had sponsored a famous Chinese artist to mount an extensive fireworks display in the hometown of…
WNBA, Coach Partnership Lifts Women’s Sports to Another Level
The brand signed a multiyear deal to be the handbag sponsor of the league and also features its players in…
Starbucks Gets Into the Spotlight at New York Fashion Week
Starbucks will unveil its Siren dress, designed by Zac Posen and inspired by the Starbucks logo, among…
Russell Westbrook Joins N4XT as Investor, Resident Curator
The NBA star will join N4XT cofounder Imad Izemrane to reinvent both New York and LA Fashion Weeks.
The Ritz-Carlton Embraces the New Luxury Traveler
Marriott International's president of luxury Tina Edmundson shares how the legacy brand is evolving for Gen Z…