A year after relaunching her namesake brand, Josie Maran is introducing a new category and product: fragrance mist.
The “clean” beauty pioneer, model and actress — who founded her brand in California in 2007 with argan oil at the core of her creations — reintroduced her hero products exclusively at Sephora in February 2024 with new scents and more sustainable, refillable packaging. The lineup included the 100% Pure Argan Oil, Sugar and Argan Oil Body Scrub and Whipped Argan Oil Body Butter, which has since gone viral on TikTok for its reportedly satisfying refill experience.
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While developing the products with the help of perfumer Jérôme Epinette, Maran formulated signature scents that she’s now reimagined as four stand-alone mists.
“The whole thing was trying to figure out how to make these amazing, elevated, sophisticated fragrances, but out of only natural ingredients,” said Maran, founder and chief executive officer.
The mists — at $26 each — are made with completely natural fragrances and infused with argan oil, jojoba and a milky blend to lock in moisture and help the scents last longer.
Golden Hour showcases notes of bergamot, jasmine, lily petals, vanilla bean, santal, musk and amber; Anilla Vibezzz has bergamot, juniper berries, violet, cedarwood and vanilla bean; Topless Tangerine is made with yuzu, tangerine, pink grapefruit, black currant, pineapple, melon and brown sugar, and Bohemian Fig features orange, bergamot, lemon, vanilla orchid, tonka beans and vetiver. The collection will be available starting Tuesday on Sephora.com and JosieMaran.com, before rolling out to Sephora stores.
Industry sources expect the launch to do $10 million in sales.
“Next year we have some really fun new launches,” Maran said of what’s next.
