Use Meta Conversion API without Meta Pixel ID

  • Resolved scits

    (@scits)


    2 years ago

    Hello,

    It seems that the server-based Meta conversion API only works, if besides the API key a Pixel ID gets specified. Is there any way to only use the server-based Meta conversion API and load the Meta Pixel externally? In this particular case we use CookieHub and load the Meta Pixel using Google Tag Manager, given that the user grants their cookie consent.

    A similar question was posted here:
    https://wordpress.org/support/topic/load-fb-pixel-externally/

    Thank you so much!

Viewing 3 replies - 1 through 3 (of 3 total)
  • Thread Starter scits

    (@scits)

    2 years ago

    I was able to solve this as follows:

    1. Disable PYS and Meta Pixel cookies in functions.php:
      add_filter( 'pys_disable_all_cookie', '__return_true', 10, 2 );
      add_filter( 'pys_disable_facebook_by_gdpr', '__return_true', 10, 2 );
    2. Disable existing Meta Pixel code in Google Tag Manager
    3. Create a new Custom HTML Tag with the following code:
      <script>
      pys.Facebook.loadPixel();
      </script>

      Under consent settings -> Additional Consent Checks -> Require additional consent for tag to fire -> ad_storage

    Seems to work nicely so far 👍

    Plugin Author PixelYourSite

    (@pixelyoursite)

    2 years ago

    Meta doesn’t recommend sending only API events. Browser events are usually better when it comes to user matching.

    And it’s not a good idea to have the pixel installed by something else because events deduplication will not work.

    Thread Starter scits

    (@scits)

    2 years ago

    Hi @pixelyoursite

    The above-mentioned method loads the Pixel through the PYS plugin, the deduplication seems to work.

Viewing 3 replies - 1 through 3 (of 3 total)

The topic ‘Use Meta Conversion API without Meta Pixel ID’ is closed to new replies.

  • 3 replies
  • 2 participants
  • Last reply from: scits
  • Last activity: 2 years ago
  • Status: resolved