Editor’s Pick Leadership & Talent M&C Saatchi’s New Europe CEO Introduces Client-Focused Model By Stephen Lepitak Augmented Reality Snap Reveals New Augmented Reality Features for Events, Businesses By Brandy Shaul Adweek Branded Yes, You Can Understand Audiences and Intent While Putting Privacy First Datonics Marketing Innovation Why MotorTrend Is ‘Going Wide’ to Lure a Broader Customer Base By Robert Klara Diversity, Equity and Inclusion Bud Light’s Response To Dylan Mulvaney Backlash Displays Dangers Of Shallow Advocacy By Emmy Liederman BRANDSHARE FROM SLACK Streamlined Ad Sales Could Provide Relief for Stressed-Out Media Companies NewFronts View All NewFronts The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough? By Mollie Cahillane, Bill Bradley NewFronts IAB Reveals 2023 NewFronts Schedule With New Venue By Mollie Cahillane Platforms Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade By Mark Stenberg Streaming & OTT Peacock’s Bel-Air Turns Season 2 Upside Down With Fresh Slate of Brand Partners By Mollie Cahillane Practical Insights View All Practical Insights Why B-to-B Companies Are Investing More in Brand Marketing By Paul Hiebert Practical Insights AI’s Impact on Marketing May Be Getting Easier to Quantify By Paul Barbagallo Practical Insights How MilkPEP and Gale Rebranded ‘Got Milk?’ for a New Generation By Paul Barbagallo Practical Insights CMOs Can’t Defend What They Can’t Define By Paul Hiebert Promoted Content View All Women’s Sports and Short-Form Video Are the Perfect Match By Katie Cook, Senior Director of Global Marketing, Team Whistle Take a Multiscreen Approach to TV By Effectv Data Collaboration Is the Catalyst for Business Transformation By LiveRamp Take Your Marketing From Drowning in Data to Surfing It By Kathryn Murphy, VP Product Management and Design, Data and Growth, Twilio Partner Experts View All What Should Driving an Electric Vehicle Sound Like? By Juliette Ferrara 4 Tips for Media Planners and Buyers to Unlock Value With Retail Media Networks By Michelle Weiskittel 5 Customer Dark Spots Marketers Can Shine a Light on With the Help of a CDP By Tyler McDaniel Full-Funnel Brand Strategies for Retail Media Networks By Harikrishnan Srinivasan Microlearning View All Understanding How Social Values Can Help Brands Build Trust and Make Connections What Is Incrementality and Why Is It Critical for Proving ROI? Mastering the Art and Science of Subscriber Care Key Steps for Account-Based Marketing Success Magazine View All Finding the Customer Golden Arch-itects: How 2 Marketing Dynamos Reinvigorated McDonald’s for Gen Z By Rebecca Stewart Finding the Customer Finding the Customer By Adweek Staff Finding the Customer Inside the TV Industry’s Numbers-Crunching to Build Its Multicurrency Future By Mollie Cahillane & Bill Bradley Finding the Customer How the Big Measurement Companies Actually Measure Up By Bill Bradley In case you missed it Media Agency of the Year Global Media Agency of the Year Initiative Masters Fame and Flow By Olivia Morley Accounts Inside the Future of MLB’s Marketing With New Creative AOR Wieden+Kennedy By Jameson Fleming Programming & Performance Andy Cohen Reveals Vanderpump Rules Secrets Amid Show’s Cheating Scandal By Bill Bradley Artificial Intelligence How Generative AI Is Already Changing How Creatives Do Their Jobs By Patrick Kulp The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New Inside the Brand View All Food & Beverage 3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement By Shannon Miller CMO Moves CMO Moves: The Future of Sustainable Shopping By Jenny Rooney Mentorship How Do I Get Someone to Take a Chance on Me? By Jen Kling, Lucy Glaser Mentorship How Do I Un-Stuck Myself? By Jen Kling, Lucy Glaser Media View All Augmented Reality Beyond Combines Physical and Digital Fashion With AR Snapchat Lenses By Brandy Shaul Augmented Reality Ambassador Cruise Line Shows Off Ambience Flagship Through AR Experience By Brandy Shaul Digital Transformation The National Enquirer Unveils Its First-Ever Digital Advertising Strategy By Mark Stenberg Voice How Brands Can Lift the Tide of Minority-Owned Media By Michael Kassan Performance Marketing View All Retail Media Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly By Elizabeth Marsten Practical Insights AI’s Impact on Marketing May Be Getting Easier to Quantify By Paul Barbagallo Retail Media Attribution Will Make or Break Retail Media By Nicole Perrin Adweek Podcasts Design Studio Meet The Edge’s Mission to Elevate Experiences By Colin Daniels Programmatic View All Sustainability How Publishers Use SPO to Cut Carbon Emissions, With an Eye on Growing Revenue By Catherine Perloff The Future of Identity Momentum for Testing Cookie Alternatives Stalls on the Buy Side By Catherine Perloff Data Iowa’s Privacy Law Is ‘Weakest’ So Far, Doesn’t Give People the Right to Opt Out of Targeted Ads By Trishla Ostwal Ad Tech Publishers Call Out Ad-Tech Firms’ Sale of Contextual Data as IP Theft By Catherine Perloff Social Marketing View All Creator Economy Instagram Remains a Priority Platform for Marketers. Here’s Why By Stephen Lepitak Augmented Reality Snapchat: How to Use Ramadan Lenses By Brandy Shaul B-to-B How Marketers Can and Should Measure Social Media ROI By Jason Notte Augmented Reality Snapchat: How to Use the Tone Tool When Creating Snaps By Brandy Shaul
