The brand colours

The University is possibly unique in having a colour with which it is associated throughout the world: Oxford blue. The main brand colour is Oxford blue which must match Pantone® 282 (C, U or M depending on whether coated, uncoated or matt coated paper stock is used).

The full colour breakdown used for Oxford blue and the screen colour recommended are shown below.

Oxford blue (or Pantone 282)		Process			RGB			HTML
		Cyan	100%		Red	0		Hex	#002147
		Magenta	80%		Green	33
		Yellow	0%		Blue	71
		Black	60%

Oxford blue or black are the only colours to be used for the brand marks. A palette of colours for other uses is provided below.

In print media where only black is available (such as press advertisement or black and white laser printing) it is acceptable to use the brand in black. However, it is important that the black artwork versions are used, as use of the Oxford blue artwork versions could result in a half-tone grey being produced.

Please note: do not print letterheads in colour on a laser printer or inkjet as the colour of the brand will not be right. Please print in black using the black artwork versions.

Three colours only are used for the crest: Oxford blue, gold and white. The gold is a special metallic ink (or Pantone 872) C, U or M depending on whether coated, uncoated or matt coated paper stock is used.

The full colour (or CMYK) breakdown used for the gold is specified as:

Gold (or Pantone 872)		Process
		Cyan	0%
		Magenta	21%
		Yellow	60%
		Black	30%

The crest should not be used in screen-based media.

There are no black-only versions of the crest.

There is a palette of preferred colours that have been selected to complement Oxford blue. These colours are for use in graphic elements within designs such as backgrounds, graphic shapes and typography. The 20 colours in the palette are shown below. For practical reasons the colours are shown in full colour only with stated specifications for various media.

Please note where PANTONE® Colours are provided, the appropriate suffix C, U or M (depending on whether the colour is printed on coated, uncoated or matt coated paper stock) should be specified after the number.

In lieu of the colours named in the left-hand column below and elsewhere in this toolkit, you may use the PANTONE® Colours given, the standards for which are as shown in the current edition of the PANTONE® formula guide.

The colours shown throughout this toolkit have not been evaluated by Pantone, Inc. and may not match the PANTONE Colour Standards. PANTONE® is the property of Pantone, Inc.