So the rumors of a Google/Adscape deal that popped up last month (my article here) is apparently still underway, well after ongoing chatter pegged the deal done, then dragging on, then dead.

Things are still alive, at least according to info I heard from a source a few hours ago. Apparently all paperwork was scheduled to be signed today (Wednesday), barring any last-minute snags. No update on when anything will be made public if all went as planned.

Sounds similar to what paidContent.org said on Saturday (link) — at least the part saying that mid-week (i.e. today) is the make-or-break date for the deal. But paidContent also said the Googlers are looking elsewhere and made a key point...that a deal with either DoubleFusion or IGA is unlikely. Perhaps.

The only thing I do know is that those two would fetch a MUCH higher price tag than Adscape's rumored $20-30m sticker.

More on this as I get it.