Inside the Book...
The Ultimate Guide to Getting Booked on Oprah
Imagine
how your credibility, your career, your whole life would change if
you could get booked on Oprah. What would happen if over 21 million
people learned about you and your business? It CAN happen. The Ultimate
Guide to Getting Booked on Oprah shows you how. Here’s a sneak
peek at the insider information that can get you booked on America’s
number one talk show.
STEP ONE:
Get to know Oprah.
Oprah's influence.
Oprah is the number one talk show host in America. Called the "Queen
of All Media" by Time Magazine, she is discussed reverentially as "The
Holy Grail of all publicity." Oprah isn't just admired for her honesty,
compassion and forthright nature, Vanity Fair Magazine says, "Oprah Winfrey
arguably has more influence on the culture than any university president, politician,
or religious leader, except perhaps the Pope."
STEP TWO: Know
the show.
Search "topic alert."
Go to
http://www.oprah.com/topicalert/topicalert_landing.jhtml to sign up for
a topic you want to be alerted to. Though the topic is planned and
Oprah may have all the guests for that particular show lined up,
it doesn't mean you can't get on that show or a subsequent one.
Oprah often does one topic and then creates spin-offs from the popular
ones. For example, Cheryl Richardson's Life Make-overs topic became....[Find
out when you buy the book.]
STEP
THREE: Evaluate your limits and capabilities.
Ensure Oprah's producers can find you easily in many places.
When Oprah's producers search for experts they search the places where experts
are found. I mentioned that to be perceived as an expert it's a good idea to
have some media attention already. If you haven't had any now is the time. Subscribe to Dan Janal's PR Leads service. He's teamed up with ProfNet to
deliver a highly personalized version of the service (before now available only
to PR firms) to experts, authors and speakers. For less than $50 a month the
service delivers leads from reporters who are working on stories and need experts
direct to you via email in your chosen topic or subject area. This means that
you're responding to reporters who are working on stories right now and who
want your information. Go to
http://www.1shoppingcart.com/app/aftrack.asp?afid=20994.
This is a great way to get media exposure without . . . . [Find
out in The Ultimate Guide.]
STEP FOUR: Realize what
it takes to be a guest.
Solve a problem for Oprah and her staff.
Do a personal good deed for Oprah. Have you noticed something Oprah and her
staff need that you have? Do you have a skill that can make some process easier
for Oprah? Organizing guru Julie Morgenstern author of "Organizing from
the Inside Out." (Owl Books) transformed Oprah's producers’ offices
from untidy mounds of paper and other flotsam to an orderly and neat environment. Can you do a . . . . [This is something you'll want to know when you're pitching
a producer. It's one of the key strategies many guests have used to get on Oprah.]
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2-CD set of Oprah
Show Tips – Joan Stewart, a.k.a.
The Publicity Hound and I discuss the secrets to getting booked
on Oprah. Plus, I discuss Oprah's hot buttons for the show
and O, The Oprah Magazine. You can apply what you learn to
perfect your own pitches.
Click
here to find out more. |
