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  The Benefits
 
  A great deal of information has already been published on the technical characteristics and advantages of DAB\DMB, a lot of which can be found in the Useful Information area on this website. A brief explanation of DAB\DMB can also be found in the introduction of this section About DMB and About World DMB.
  Shown here therefore is a simple overview of the DAB system benefits:
 
  Quick Facts
  Over 500 million people around the world can now receive over 900 different DAB/DMB/DAB-IP services. Commercial DAB receivers have been on the market since summer 1998. There are now over 300 different DAB receivers commercially available. There are also over 100 different DMB receivers in the market, which of course can also receive DAB services
   
  CD-like sound quality
  With no more than a simple whip antenna, DAB users can enjoy pure undistorted sound quality.
   
  Easy programme selection
  Rather than searching wavebands as present, users can select all available stations or preferred formats from a simple text menu.
   
  Perfect reception
  DAB eliminates interference and the problem of multipath while in a car. It “blankets” wide geographical areas with an even, uninterrupted signal. Once full services are up and running, a driver will be able to cross an entire country staying tuned to the same station with no signal fade, without altering frequency.
   
  One receiver does it all!
  DAB is quite unique in that both music and data services can be received using the same receivers. Furthermore DMB receivers also can receive these music and data services as well as video and graphics.
   
  Programme-associated data
  DAB/DMB broadcasts can display text information in far greater details than the RDS system, such as programme background facts, a menu of future broadcasts and complementary advertising information. Broadcasters can also display picture radio and other interactive services. Receivers have are attached to a small screen, which can display visual information as diverse as weather maps, CD information, traffic and safety information, stock updates and mobile TV.
   
  Information services
  Services from sources other than the broadcasting station are included within the same channel for the user to access at will. These include news headlines, detailed weather information or even the latest stock prices.
   
  Targeted music or data services
  Because digital technology allows a massive amount of different information, specific information user groups can be targeted with great accuracy because each receiver can be addressable.
   
  Wide choice of receivers
  It is possible to access DAB/DMB services on a wide range of receiving equipment including fixed, mobile and portable radio receivers with displays or screens including personal computers and some mobile phones. Other types of receivers also include: USB, digital cameras, PDAs, MP3 players, pocket TVs, in car radios and TV screens and many more.
   
  DAB: A system designed for terrestrial mobile reception
  DAB services are available on terrestrial networks, and the same receiver can be used to provide radio programmes and/or data services for national, regional, local and international coverage. The DAB system requirers a low field strength, which allows the technology to much more mobile than other standards.
   
  Lower transmission costs for broadcasters
  DAB/DMB allows broadcasters to provide a wide range of material simultaneously on the same frequency. This not only makes room for a vastly increased number of programmes to increase user choice, but also has important broadcast cost-cutting implications
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