It’s a common thing in the beverage alcohol industry for brands to want to put out quick, one-hitter releases. But doing so in beverage alcohol is quite challenging — innovation and brand building in the space takes a long time. When comparing the timeline to other consumer goods industries, it might seem like it takes longer to innovate in alcohol than it does elsewhere, but is this actually the case?
Today on the “VinePair Podcast,” Adam, Joanna, and Zach respond to a listener’s question about why innovation and new products take so long in beverage alcohol. Are there specific obstacles — like the three-tier system and regulations — that slow down this process, or are drinks companies just worse at this than other packaged goods companies? Tune in for more.
Zach is drinking: 2010 Casanuova delle Cerbaie Brunello di Montalcino
Joanna is drinking: Failla Wines Chardonnay
Adam is drinking: Newfound Wines Gravels Red
