Analysis
411, 2025
411, 2025
311, 2025
2210, 2025
2010, 2025
1510, 2025
1410, 2025
1310, 2025
810, 2025
610, 2025
New Partner Research
Behind the Screens by Samsung Ads
“Behind the Screens,” is an annual comprehensive analysis of evolving TV viewership and changing audience behaviours from Samsung Ads. As the largest first-party data set of Smart TV users across the EU5, the report takes centre stage in the evolving CTV conversation.
In this edition, Samsung have introduced an additional layer of Samsung mobile data, providing an even broader multiscreen perspective on the rapid changes in media consumption.
Simply click the download button opposite to access the findings.
