Descripción
Site Kit es el plugin de WordPress oficial de Google para obtener información sobre cómo las personas encuentran y usan tu sitio. Site Kit es la solución integral para implementar, administrar y obtener información de herramientas críticas de Google para que el sitio tenga éxito en la web. Proporciona información actualizada y autorizada de múltiples productos de Google directamente en el Escritorio de WordPress para un fácil acceso, todo de forma gratuita.
Brindando lo mejor de las herramientas de Google a WordPress
Site Kit incluye características potentes que hacen que el uso de estos productos de Google sea perfecto y flexible:
- Estadísticas fáciles de entender directamente en tu Escritorio de WordPress
- Estadísticas oficiales de múltiples herramientas de Google, todo en un solo escritorio
- Configuración rápida para múltiples herramientas de Google sin tener que editar el código fuente de tu sitio
- Métricas de tu sitio completo y para entradas individuales
- Fácil de gestionar con permisos específicos para WordPress y los diferentes productos de Google
Herramientas de Google compatibles
Site Kit muestra métricas clave e información de diferentes productos de Google:
- Search Console: Comprende cómo Google Search descubre y muestra tus páginas en Google Search. Haz un seguimiento de cuántas personas vieron tu sitio en los resultados de búsqueda y qué consulta usaron para buscarlo.
- Analytics: Explora cómo los usuarios navegan por tu sitio y rastrea los objetivos que has establecido para que completen tus usuarios.
- AdSense: Mantén un registro de cuánto estás ganando con tu sitio.
- PageSpeed Insights: Mira cómo funcionan tus páginas en comparación con otros sitios del mundo real. Mejora el rendimiento con consejos prácticos de PageSpeed Insights.
- Tag Manager: Usa Site Kit para configurar fácilmente Tag Manager, no es necesario editar código. Luego, gestiona tus etiquetas en Tag Manager.
- Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account.
- Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts.
- Ads: Get customers and sell more with targeted traffic from Google Ads.
Capturas
Instalación
Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data. However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.
Instalación desde WordPress
- Visita Plugins > Añadir nuevo.
- Busca Site Kit by Google.
- Instala y activa el plugin Site Kit by Google.
- Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress, ten en cuenta que, para poder acceder al plugin, cada administrador debe conectar su propia cuenta de Google.
Instalación manual
- Sube toda la carpeta
google-site-kital directorio/wp-content/plugins/. - Visita Plugins.
- Activa el plugin Site Kit by Google.
- Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress, ten en cuenta que, para poder acceder al plugin, cada administrador debe conectar su propia cuenta de Google.
Después de la activación
- Visita el nuevo menú de Site Kit.
- Sigue las instrucciones en el asistente de configuración.
- Ve al escritorio principal de Site Kit el cual muestra las métricas clave desde Search Console.
- Conecta herramientas adicionales de Google en Site Kit > Ajustes. Aprende más sobre qué herramientas son las adecuadas para ti.
Preguntas frecuentes
Para más información, visita el sitio oficial de Site Kit.
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¿Site Kit es gratis?
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El plugin Site Kit es gratuito y de código abierto, y seguirá siéndolo. Los productos individuales de Google incluidos en Site Kit están sujetos a los términos y tarifas estándar (si corresponde) para esos productos.
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What are the minimum requirements for Site Kit?
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In order to successfully install and use Site Kit, your site must meet the following requirements:
- WordPress version 5.2+
- PHP version 7.4+
- Modern browser – Internet Explorer is not supported
- Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
- REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.
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Why is my dashboard showing “gathering data” and none of my service data?
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It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.
If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.
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Why aren’t any ads appearing on my site after I connected AdSense?
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If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.
You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.
If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.
You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.
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Is Site Kit GDPR compliant?
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When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.
By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.
There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.
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Where can I get additional support?
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Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.
Reseñas
Colaboradores y desarrolladores
«Site Kit by Google – Analytics, Search Console, AdSense, Speed» es un software de código abierto. Las siguientes personas han colaborado con este plugin.
Colaboradores
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Registro de cambios
1.190.0
Added
- Add a «Recent activity» tab showing traffic and search performance since the day before yesterday. See #13681.
Enhanced
- Add the
rrmSurveyCTAfeature flag. See #13716. - Improve handling of rate limit Google API errors. See #13630.
- Add a setting to include WooCommerce products in the «Recent activity» tab. See #13625.
- Add the benchmarking response that combines Analytics reports into daily traffic, visitor totals and ranked key factors. See #13595.
- Add GA event tracking for the Reader Revenue Manager configured CTA manage settings link. See #13575.
- Standardize custom dimension notices and creation throughout plugin. See #13552.
- Add the Ads Conversion tracking card. See #13473.
- Add Site Goals key metric tiles for «Generating leads». See #13421.
- Update all badges to match the new design. See #13361.
- Add a dashboard callout introducing the Add features button for the feature discovery hub. See #13360.
- Enable setting up the Analytics, Ads, AdSense, Sign in with Google, and Reader Revenue Manager features on the Feature Discovery Hub. See #13338.
- Add relevancy feedback controls to the Feature Discovery Hub’s feature detail panel. See #13337.
- Build the shell for the Feature Discovery Hub’s detail panel. See #13330.
- Add the empty state for the «What’s new?» tab in the Feature Discovery Hub. See #13327.
- Update the auto-updates CTA notice, and show it on the «What’s new?» tab in the Feature Discovery Hub. See #13323.
- Improve the exported PDF filename to name the site and the reporting period. See #13216.
- Add a warning notice that replaces a Site Goals widget when none of its event provider plugins is active and the selected date range has no conversion events, with an option to remove the widget. See #12774.
- Update typography for consistency throughout the plugin. Props amarkdotdev, voidstackloop. See #11266.
- Add support for schemas in module datapoint routes. See #6759.
Fixed
- Fix creating a CTA in the Reader Revenue Manager express setup flow. See #13634.
- Fix UI styles for the happiness survey answers. See #13632.
- Fix creating a publication in the Reader Revenue Manager express setup flow. See #13620.
- Fix cut-off and overlapping axis labels on the PDF report charts. See #13218.