NASCAR has teamed up with Words + Pictures, the team behind hits such as “The Last Dance” and “30 for 30,” for a new docuseries. “Rising,” developed and produced by Full Speed Entertainment, will give an “unprecedented look inside the lives of three young, up-and-coming NASCAR drivers as they’ve chased greatness both on and off the track this past season.”
The five-episode series will roll out over five nights, November 17-21, on NASCAR’s YouTube channel, following Carson Hocevar, Jesse Love and Rajah Caruth, highlighting a defining season of their careers. The episodes, shot across multiple circuits, will capture “the pressure, sacrifice, and ambition that fueled these talented stars, part of the next generation poised to help carry NASCAR into the future.”
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“’Rising’ explores the ups and downs of trying to make it at the highest levels of our sport,” says John Dahl, NASCAR svp of content. “We’re providing an inside look at the vulnerability and hunger of these young drivers to prove themselves. It’s a series for anyone who can relate to that daily struggle of striving to reach your dreams, and premiering the series on our NASCAR YouTube Channel allows us to meet fans exactly where they are, offering free, global access and bingeable storytelling on a platform that’s already home to one of the most engaged communities in the world.”
In December, FOX Sports will air “Rising” on FS1 with a five-week programming special leading up to the 2026 Daytona 500 on Feb. 15.
“We wanted to do more than just portray these drivers as young racing stars,” says Aaron Cohen, chief creative officer, Words + Pictures. “Yes, they devote their lives to a sport, but they’re also still young men in their early 20s finding their way as human beings. ‘Rising’ gives an authentic, and sometimes raw and unfiltered look at how that all collides in their stories.”
“Rising” is executive produced by Tim Clark, John Dahl and Tally Hair from NASCAR Studios, and Connor Schell, Libby Geist and Aaron Cohen from Words + Pictures. Matthew Chase from Words + Pictures directs and produces.
Watch the teaser below: