Verified
Lovely products and helpful service both on the phone and in the Loaf Battersea showroom (which helpfully kept my son occupied with popcorn and a cinema room when we visited) Loaf are a breath of... See more
Company replied
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See what reviewers are saying
Verified
I made a purchase at your St Albans store this weekend and my experience was actually bizarre. staff in the shop couldn’t have been less interested in my purchase if they tried. I was initially greete... See more
Company replied
Verified
We visited your Guildford store & loved how everything was layed out. The staff were all fantastic & felt welcome to browse without any pressure. The first time sitting on a Loaf Sofa we were sol... See more
Company replied
Verified
The islington store is beautifully laid out. You can really spend time there contemplating your purchase. The staff are available when you're ready for advice. They are patient and helpful whilst you... See more
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Company details
- #375 of 405 best companies in Home Furniture Shop
- #203 of 229 best companies in Bedroom furniture shop
- #53 of 55 best companies in Furniture Accessories
- #222 of 240 best companies in Homewares Shop
- #113 of 119 best companies in Living room shop
- #86 of 90 best companies in Sofa store
About Loaf
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
The Engine Room, Unit 6, 69 St Mark's Road,, W10 6JG, London, United Kingdom
- 0203 141 8300
- hello@loaf.com
- loaf.com
4.1
Great
18K reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Verified
Phone Order Experience
Had an amazing experience with Matthew…..so helpful very interesting lovely chap! But extremely professional…..will always ask for him in future great asset to the company.
2 February 2026
We had such a lovely visit to the store…
We had such a lovely visit to the store in Bristol! The staff couldn’t have been more welcoming and friendly and were quick to assist despite the store being very busy on the last Sunday of the sale. That also meant we were treated to Prosecco and cookies which added even more to an already great experience! All of the ladies were fantastic - thanks to the lovely lady with blonde curls(so sorry I didn’t catch her name!),Rosa, Chloe, Phoebe we purchased a gorgeous velvet cuddlemuffin. Highly recommend 😊
1 February 2026
Unprompted review
Verified
Great place
Excellent staff, very helpful. Spacious showroom with many lovely things!!
3 February 2026
Great advise by lovely, non pushy sales team.
I was welcomed into the store by a lovely, helpful but not pushy sales assistant. She was very knowledgeable, helpful and patient. I was unsure of my fabric colour choice and I was given useful advice and given time to ponder. I was very happy with my experience.
31 January 2026
Unprompted review
Verified
Slow delivery
Estimated 3-6 Feb delivery date at point of order turned into delivery on 9 Feb.
1 February 2026
Reply from Loaf
Hi there,
Thank you for taking the time to leave a review.
I’m sorry that your delivery is scheduled later than the original estimate we appreciate how frustrating this can be.
This has now been passed on to the team, we'll be in touch with you soon with a resolution
Warm regards,
Cynthia
Verified
Bar stools
Quick delivery from ordering, goods very well packed and excellent condition on arrival. I’m impressed.
22 January 2026
Reply from Loaf
Hi Gill,
Thank you very much for your wonderful feedback.
I’m delighted to hear that your order arrived quickly and in excellent condition and that you were happy with our packaging. We take great care to ensure every order is prepared and dispatched to the highest standard, so it’s great to know this was reflected in your experience.
We truly appreciate your support and look forward to serving you again in the future.
Warm regards,
Manny.
Verified
Well laid out store with friendly…
Well laid out store with friendly attentive staff . Great choice of fabrics available.
1 February 2026
Reply from Loaf
Hi there,
Thank you for your lovely review.
I’m so pleased to hear you enjoyed the layout of the store and found the team friendly and attentive, as well as having plenty of choice when it came to fabrics.
We really appreciate you taking the time to share your experience.
Warm regards,
Cynthia
Verified
Welcoming environment and staff + Great…
Welcoming environment and staff + Great products.
Geri served us and was patient and helpful and warm. All you want.
It was great to see that it seemed a happy and relaxed place to work, with treats on hand for the kids and the opportunity for them to watch a movie so that we could browse and make decisions without interruption.
The product range is so varied and we were given enough time, with no pressure, to make the right decision.
1 February 2026
Reply from Loaf
Hi there,
Thank you so much for your lovely review.
We're delighted to hear that Geri looked after you so well and helped create such a welcoming, relaxed experience for the whole family.
It’s lovely to know you enjoyed browsing our range and felt supported to make the right decision without any pressure.
Warm regards,
Cynthia
Verified
Great service
Your loafer (didn't catch her name)
answered our many questions and help us arrive at the right choice in choosing our sofa.
2 February 2026
Reply from Loaf
Hi Colin,
Thank you for taking the time to leave us a review.
I’m really pleased to hear that your in-store experience was so helpful, and that our team were able to answer all your questions and guide you towards the right sofa for you.
Warm regards,
Cynthia
Verified
I would like to give a special thank…
I would like to give a special thank you to CJ for the amazing support. CJ helped me a lot with the return process and coordinating everything after a mistake made by the delivery team. Throughout the whole time, CJ was always available, very understanding, and truly caring. CJ not only handled the coordination quickly but also made sure I felt supported and reassured. Excellent service and a great attitude.
20 January 2026
Reply from Loaf
Hi Mojtaba,
Thank you for your kind and lovely review.
I’m delighted to hear how well CJ supported you throughout the return process and helped coordinate everything so smoothly after the delivery issue.
I’ll be sure to pass this lovely feedback on to them.
Warm regards,
Cynthia
Verified
I made a purchase at your St Albans…
I made a purchase at your St Albans store this weekend and my experience was actually bizarre. staff in the shop couldn’t have been less interested in my purchase if they tried. I was initially greeted in the store then left to my own devices interested in both a bed and sofas. I decided to purchase a bed and on approaching the tills staff awkwardly spoke between themselves about how busy they were and couldn’t help me. There were no other customers waiting / being served. It took several minutes before anyone actually engaged with me. This was clearly an inconvenience to them and they were not really interested in my purchase - it was more “what do you want”. As if I was buying some potatoes from Tesco. Honestly it was weird. Not really what I expected from loaf.
1 February 2026
Reply from Loaf
Hi ,
Thank you for taking the time to share your feedback about your recent visit to our St Albans Shack.
We pride ourselves on offering a welcoming, attentive, and relaxed experience, especially when customers are making important purchases such as beds and sofas and I’m sorry to hear about your experience.
Please accept our sincere apologies for the lack of engagement and professionalism you encountered. Your comments have been shared directly with the Shack team so they can address this with the staff involved and ensure improvements are made.
I truly appreciate you choosing Loaf and I hope we have the opportunity to restore your confidence in us in the future..
Warm regards,
Manny.
I would like to give a special thank…
I would like to give a special thank you to CJ for the amazing support. CJ helped me a lot with the return process and coordinating everything after a mistake made by the delivery team. Throughout the whole time, CJ was always available, very understanding, and truly caring. CJ not only handled the coordination quickly but also made sure I felt supported and reassured. Excellent service and a great attitude.
3 February 2026
Unprompted review
Reply from Loaf
Hi freya,
Thank you so much for taking the time to share your kind feedback.
I’m truly delighted to hear about your positive experience with CJ. Providing caring, responsive and reliable support is very important to us. It’s wonderful to know that CJ made you feel supported and reassured throughout the process.
I will be sure to pass along your appreciation to CJ, it will mean a lot to him. Thank you again for your patience and for choosing us. We’re always here if you need anything further.
Warm regards,
Manny.
Amazing customer service from Pete
Pete was amazing today. He was helping with a discontinued fabric order and called to say they had managed to source it. Even my extra demands were met with positivity, enthusiasm and a perfect result.
All the Loaf team who have helped with this issue have been professional and have gone the extra mile.
3 February 2026
Unprompted review
Reply from Loaf
Hi freya,
Thank you so much for taking the time to share such wonderful feedback.
I’m delighted to hear that Pete was able to help source the discontinued fabric and that everything was handled with positivity, enthusiasm and such a great result. I’ll be sure to pass your kind words on to Pete and the rest of the team. Feedback like this really means a lot and is a huge motivation for everyone.
Thank you again for your support and for choosing Loaf. If we can help with anything else in the future, please don’t hesitate to get in touch.
Warm regards,
Manny.
Kind gesture
When I ordered my sofa and chair over the telephone I had a heavy cold. Josh who took my ordered noticed this, I think the coughing gave it away.🤔 He said that he hoped I’d soon feel better.
I was amazed a few days later to receive some letter box flowers from Josh and loaf team wishing me a speedy recovery. A lovely surprise and great customer service.
28 January 2026
Unprompted review
Reply from Loaf
Hi Sandra,
Thank you so much for your lovely review and for taking the time to share your experience.
Josh will be absolutely delighted to hear how much you appreciated his thoughtfulness and I’ll be sure to pass your kind words on to him and the rest of the Loaf team. I’m so pleased the flowers brought a smile and helped brighten your recovery.
We hope you’re now feeling much better and enjoying your new sofa and chair. If there’s anything else we can help with, please don’t hesitate to get in touch.
Warm regards,
Manny.
Verified
Reply from Loaf
Hi Richard,
Thank you for sharing your experience!
It’s great to hear that our staff made a positive impact and that your visit was enjoyable. Your feedback motivates us to keep providing the best service possible and I hope to see you again soon!
Warm regards,
Manny.
Verified
Welcoming helpful staff
Welcoming helpful staff, excellent show room and easy shopping experience
1 February 2026
Reply from Loaf
Hi Tim,
Thank you so much for your wonderful feedback!
I’m thrilled to hear that our team made you feel welcome and that you found our Shack both impressive and easy to navigate. Our goal is to make every shopping experience smooth, enjoyable and stress free and it’s great to know we succeeded in your visit.
I truly appreciate your kind words and look forward to welcoming you again in the future!
Warm regards,
Manny.
Verified
Great service
The ordering process was straightforward and well explained by the staff
31 January 2026
Reply from Loaf
Hi Chris,
Thank you very much for your kind feedback.
It’s great to hear that you found the ordering process straightforward and well explained by our staff. Providing clear guidance and excellent service is very important to us and your comments will be shared with the team as encouragement.
I truly appreciate your support and look forward to welcoming you again soon.
Warm regards,
Manny.
Verified
Reply from Loaf
Hi Chris,
Thank you so much for your lovely feedback.
I’m delighted to hear that you had a great experience and found our team helpful and friendly. Providing excellent service and making our customers feel welcome is always our top priority, so your kind words truly mean a lot to us.
I really appreciate your support and look forward to welcoming you back again soon.
Warm regards,
Manny.
Verified
Reply from Loaf
Hi there,
Thank you for your review.
It’s lovely to hear how pleased you are with your linen sheet, and that you found the quality and colour so beautiful.
Keep Loafing!!
Warm regards,
Cynthia
Verified
Male member of staff was friendly and…
Male member of staff was friendly and encouraging about my purchase .. assured me if I needed to return it .. it wouldn’t be problematic .
1 February 2026
Reply from Loaf
Hi Merlyn,
Thank you for your review.
I’m pleased to hear the team member was so friendly and reassuring, and made you feel confident about your purchase.
Warm regards,
Cynthia
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