Wordpress Leads assists with capturing and segmenting user activity into lead profiles. Leads plugin ships with it's own form collection tool but can be extended to use <a href="https://wordpress.org/plugins/ninja-forms/">Ninja Forms</a>, <a href="http://www.gravityforms.com/">Gravity Forms</a>, or <a href="https://wordpress.org/plugins/contact-form-7/">Contact Form 7</a>. This plugin connects directly with the <a href="http://wordpress.org/plugins/landing-pages/">Landing Pages</a> and <a href="http://wordpress.org/plugins/cta/">Calls to Action</a> plugin provided by <a href="https://www.inboundnow.com">Inbound Now</a>.