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Ben MacCrae

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The name or term "Ben" refers to more than one character or idea. For a list of other meanings, see Ben (disambiguation).
BmacPulseCon2022.jpg

Ben "Bmac" MacCrae is an Associate Brand Manager of Global Brand Development & Marketing on the Transformers brand at Hasbro. He is in charge of exclusives for the Generations franchise. He previously worked at a contractor running Magic: The Gathering events before later taking an internship on the franchise team for Transformers. He was then eventually brought onto the product team during then-Associate Brand Manager Rachel Fleming's maternity leave.

Contents

Known marketing projects

HasLab

Transformers Collaborative

Holiday



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Other known projects

Robosen Collector's Edition

Convention appearances

Hasbro Pulse web content appearances

Livestreams

Articles

HasLab Preview

Trivia

  • MacCrae was a G.I. Joe playtester as a child. He still owns multiple prototype toys from this time in his life, some of which were never actually released.
  • BMac's favorite character is Seaspray. He fights for him at every meeting to plan out the year's assortment and swears he'll do so until the day he leaves the brand.[2]

References

  1. May 22, 2023 Interview with the "Adventures in Collecting" podcast.
  2. February 8, 2023 Interview along with Delaney Norris, Mark Maher, and Evan Brooks on the "Mr. Alan SuperShow" YouTube channel

External links

Interviews

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