Campaign data import validation report

The Campaign data import validation report is an enhanced report that assists you with your imported, non-Google campaign data to ensure its utility and accuracy.

The Campaign data import validation report is a report that helps you assess your non-Google campaign data and imported campaign data. The campaign data import validation report allows you to access your imported campaign data using match rate calculations.

How to access and review your campaign data import validation report

In Google Analytics, click Reports.
Under Data Import, select Campaign data import validation report.

Note: If you can't find the report, it may have been removed or isn't in your default view. Editors (and above) can add it back to the left navigation. Learn more about how to add the report.

Campaign data import validation report details

The Campaign data import validation report is designed to provide insight into pre-import traffic and post-import joinability of imported campaign data. It assists you in assessing non-Google and imported campaign data, helping to pinpoint campaigns that lack useful performance data or enabling you to review previously imported data.

Note: The Campaign data import validation report is session scoped and will have a filter applied by default to only look at PAID manual campaigns, excluding all google sources and search mediums. This filter is removable and will then include all traffic in your Analytics property.

Import join status

The import join status column provides insight into the effectiveness of your campaign data import. Including detailing if your Ads cost, Ads clicks, and/or Ads impressions metrics were linked with user activity captured in Google Analytics.

Status	Description
Joined	Your campaign data was successfully joined to Google Analytics.
No campaign data	Your campaign data was NOT imported for this dimension or it was not joined correctly.
No Analytics data	Imported data was not joined and will be reported individually without Analytics data.

Dimensions in the report

The Campaign data import validation collection provides a set of dimensions for grouping and analysis of your campaign data. You have a complete view of how your budget translates into user activity. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as "click"). Learn more about each dimension.

Dimension	What it is	How it’s populated
Source/Medium (default)	The source and medium that led a user to arrive on your website or application.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Campaign ID	The ID of a promotion or marketing campaign that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Campaign name	The name of the advertising campaign, and be consistent across advertising platforms.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Source platform	The platform where you manage buying activity (such as where budgets, targeting criteria, and so on are set). Learn more about source platform.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Default channel group/primary channel group	The default channel grouping that led to a key event.	To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.

Metrics in the report

The Campaign data import validation collection includes default performance metrics and fields for the dynamic match rate calculation. An example of a metric is Event count, which shows the total number of times an event is triggered. Learn more about each metric.

Metric	What it is	How it’s populated
Import join status	Also known as the validation status column, the import join status shows whether imported campaign data has successfully joined with Google Analytics data for the selected dimension.	This metric is populated based on the Ads Clicks, Ads Cost and/or Ads Impressions value being greater than 0 from your linked integrations or when you import campaign data.
Coverage rate	The coverage rate measures the completeness of your imported campaign data by showing the ratio of your data from ad campaigns that have associated campaign performance data. Learn more about how to improve the join status or coverage rate.	This metric is populated based on the sum of the number of successfully joined status rows divided by the number of rows with collected Analytics data.
Event count	The average number of events per session.	This metric is populated automatically.
Ad clicks	The total number of times users clicked on your ad.	This metric is populated automatically when you link Google Ads and Analytics and import campaign data.
Ad cost	The total cost of your advertising campaign.	This metric is populated automatically when you link Google Ads and Analytics and import campaign data.
Ad impressions	The total number of times your advertising campaign was shown to users.	This metric is populated automatically when you link Google Ads and Analytics and import campaign data.
Key events	The number of times users triggered a key event. You can choose a key event to narrow your analysis.	Populate this metric by marking an event as a key event.

Was this helpful?

How can we improve it?