Link your Google Analytics 4 properties to Ad Manager

This article explains how to link Google Analytics 4 (GA4) properties to Google Ad Manager to unify app and website measurement. It also details how to unlink the two. Some of the important points from this article are that you need "Administrator" permission in Ad Manager and "Edit" permission in Google Analytics to link the two accounts. Also, after you link the accounts, all users who have reporting permissions will have access to the linked data.

The Google Analytics 4 (GA4) property combines mobile app and website data for unified reporting and analysis. Reports for this property type use a single set of consistent metrics and dimensions plus flexible event management and cross-platform analysis to help you understand how people engage with your apps and websites.

On this page:

• Get started
• Enable GA4 reporting in Google Ad Manager
• Link your Ad Manager network to a GA4 property
• Report on Analytics data in Google Ad Manager
• Unlink your GA4 properties from Google Ad Manager
  

Get started

To learn more about user engagement across your GA4 properties, complete the following tasks:

1. Add the Firebase SDK to your app. (For app data only)
2. Add your app to Firebase. (For app data only)
3. Review the Google Analytics configuration instructions and confirm that you have both of the required permissions:
   • Ad Manager: "Administrator" permission
   • Google Analytics: "Edit" permission
4. Enable "Google Analytics 4 property Reports in Ad Manager reporting" in Ad Manager.
5. Link to the GA4 property in Ad Manager.
6. Run a report in Ad Manager to view your linked Google Analytics data.

Enable GA4 reporting in Google Ad Manager

Before you can use GA4 properties with Google Ad Manager, you need to enable the ability to link your accounts.

1. Sign in to Google Ad Manager.
2. Navigate to Admin, then Global settings, then click Network settings.
3. In the "Report settings" section, enable Google Analytics 4 property Reports in Ad Manager reporting.
4. Review the terms and conditions, and click Confirm.
5. Click Save.

Link your Ad Manager network to a GA4 property

Next, link your Ad Manager network to a GA4 property. This lets your Ad Manager network communicate with Google Analytics. By choosing to link to Google Analytics, you allow more of your Analytics data to be used by Ad Manager independent of your Firebase Data Sharing Settings.

You must have Edit (or higher) permission in the Google Analytics account and Administrator permission in the Google Ad Manager network to link the two accounts. A network administrator will be able to enable linking between Ad Manager and GA4 properties. All users who have reporting permissions will have access to the linked data in the "Analytics" report type.

Complete the following steps to link your Ad Manager network to an existing GA4 property: 

1. Sign in to Google Ad Manager.
2. Navigate to Admin, then Linked accounts, then click Google Analytics 4 property.
   Tip: To view "Google Analytics 4 property," you may need to click More and select it from the menu.
3. Click New property link.
4. Use the search bar to find the GA4 property you want to link to your Ad Manager network.
5. Click Save. 
   You can now run a report in Ad Manager to view data for the GA4 property you linked.

Report on Analytics data in Google Ad Manager 

You can run an Interactive report for your linked Google Analytics data. In Ad Manager, you use the Historical report type, which is selected by default when you create a new Interactive report. 

Analytics metrics and dimensions in Interactive reports use your Google Analytics 4 (GA4) properties and Firebase to help you understand more about app user engagement across your Ad Manager network. To report on Analytics metrics and dimensions, first link your account to your GA4 properties, then run a Historical report as follows:

1. Sign in to Google Ad Manager.
2. Click Reporting, then Interactive reports.
3. Click Create my own report.
   For details, visit Create an Interactive report. 
4. Next to "Select dimensions and metrics," click View all. 
5. In the category menu, click Analytics, then:
   1. Check the box next to the metrics and dimensions you want to include.
   2. Click Apply.

Unlink your GA4 properties from Google Ad Manager

Complete the following steps to unlink the individual GA4 properties or unlink Google Analytics from your Google Ad Manager network.

Unlink a GA4 property

1. Sign in to Google Ad Manager.
2. Click Admin, then Linked accounts, and then Google Analytics 4 property.
3. Find the Google Analytics ID for the property you want to remove and click Remove.
4. Click Save.
   Data for the selected GA4 property will be removed from Ad Manager.

Unlink your account

1. Sign in to Google Ad Manager.
2. Click Admin, then Global settings, and then Network settings.
3. In the "Report settings" section, disable Google Analytics 4 property Reports in Ad Manager reporting.
4. Review the confirmation message and click Confirm.
5. Click Save. 
   Data for the GA4 properties will be removed from Ad Manager.