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SALT LAKE CITY — We’ve all experienced those magical “eureka” moments when a brilliant idea suddenly pops into our heads out of nowhere. So, have you ever wondered what’s actually happening in your brain during these flashes of creativity? Researchers in Utah may finally have the answer.
A team from the University of Utah Health and Baylor College of Medicine peered into the inner workings of the brain to uncover the neural roots of creative thinking. Their findings, published in the journal BRAIN, reveal how different parts of our gray matter team up to produce those lightbulb moments.
“Unlike motor function or vision, they’re not dependent on one specific location in the brain,” says Ben Shofty, MD, PhD, an assistant professor of neurosurgery in the Spencer Fox Eccles School of Medicine and senior author of the study, in a media release. “There’s not a creativity cortex.”
So, how did the researchers crack this creative puzzle? They used an advanced brain imaging technique usually reserved for pinpointing seizures in epilepsy patients. This method involves placing tiny electrodes directly in the brain, allowing scientists to track electrical activity with incredible precision.
The team focused on a network of brain regions called the default mode network (DMN). This network is active when our minds are wandering or daydreaming – basically, when we’re not focused on any specific task. Dr. Shofty suspected that the DMN might play a crucial role in creative thinking.
To test this idea, participants were asked to come up with novel uses for everyday objects like chairs or cups. As they brainstormed, the researchers watched their brain activity in real-time.
The team watched as the DMN lit up first, followed by other brain areas involved in problem-solving and decision-making. This suggests that creative ideas are born in the DMN before being evaluated by other parts of the brain.
“We could see what’s happening within the first few milliseconds of attempting to perform creative thinking,” Dr. Shofty explains, adding that the level of detail was unprecedented in creativity research.

The team didn’t stop there. They wanted to prove that the DMN wasn’t just associated with creativity – it was essential for it. So, they temporarily dampened activity in specific parts of the DMN using the electrodes. After blocking this brain activity, participants came up with less creative ideas, while other brain functions remained normal.
“We moved beyond correlational evidence by using direct brain stimulation,” says Dr. Eleonora Bartoli, co-first author of the study. “Our findings highlight the causal role of the DMN in creative thinking.”
The research team believes their findings could have real-world applications. Understanding how creativity works in the brain might lead to new treatments for mental health conditions that affect the DMN, such as depression.
“Eventually, the goal would be to understand what happens to the network in such a way that we can potentially drive it toward being more creative,” Dr. Shofty adds.
Of course, scientists are still a long way from inventing “creativity pills” or brain zaps that turn us into instant geniuses. However, this study takes us one step closer to unraveling the beautiful mystery of human creativity.
Paper Summary
Methodology
To delve into the intricacies of the DMN, the researchers recruited 13 participants undergoing invasive epilepsy monitoring. This unique group allowed for the use of stereo-electroencephalography (sEEG), a method that offers high-resolution recordings of brain activity. Participants engaged in two tasks designed to stimulate different aspects of creative thinking: mind wandering and an alternate uses task. In the mind wandering task, participants were asked to fixate on a shape and then verbalize their thoughts. In the alternate uses task, they had to come up with as many uses as possible for everyday objects. These tasks were meticulously chosen to probe spontaneous and divergent thinking, respectively.
Key Results
The study revealed that the DMN is actively recruited during both creative tasks but in distinct ways. During the alternate uses task, the DMN showed increased gamma band power (30-70Hz) early on, indicating heightened activity. Conversely, during the mind wandering task, gamma band power spiked later, suggesting that the DMN becomes more engaged during the reflective phase of thought processing. Interestingly, the theta band power (4-8 Hz) exhibited a contrasting pattern, with lower power during the alternate uses task and higher power during mind wandering. This complex dance of brainwaves underscores the flexible nature of the DMN in supporting different types of creative thinking.
One of the study’s most compelling findings was the causal role of the DMN in generating original ideas. By using direct cortical stimulation, the researchers could selectively disrupt DMN activity. This disruption led to a noticeable decrease in the originality of responses during the alternate uses task, while fluency (the number of responses) and mind wandering remained unaffected. This highlights the DMN’s specific contribution to the quality, rather than the quantity, of creative output.
Study Limitations
The small sample size of 13 participants, all of whom were epilepsy patients, may not fully represent the general population. Additionally, the invasive nature of sEEG limits the feasibility of applying this method widely. The study also focused on high-frequency neural signals, which, while informative, do not capture the full spectrum of brain activity. Future research could benefit from a larger and more diverse sample and explore other neural markers of creativity.
Discussion & Takeaways
The findings from this study shed light on the dynamic role of the DMN in creative thinking. The differential engagement of DMN regions during spontaneous and divergent thought processes highlights the network’s versatility. The early activation of the DMN during the alternate uses task suggests that initial idea generation relies heavily on this network. In contrast, the later engagement during mind wandering indicates a reflective phase where the brain processes and integrates these ideas.
The use of direct cortical stimulation to modulate DMN activity offers exciting possibilities for enhancing creativity. By understanding how specific brain regions contribute to different aspects of creative thinking, we could develop targeted interventions to boost creative potential. This could have applications in education, the arts, and even in professional fields where innovative thinking is crucial.
In conclusion, this study provides valuable insights into the neural mechanisms underlying creativity. The DMN emerges as a key player in generating original ideas, with its activity patterns finely tuned to support both spontaneous and divergent thinking. While more research is necessary to fully harness these findings, the potential to enhance human creativity through targeted brain stimulation is an exciting prospect.







