Digital Strategy and Content Creation
— Join live webinars or view the recordings.
— Self-paced assignments to help structure your work
— Resources for people just getting started with digital content
— Discussion groups on audience development and growth; revenue drivers; content; and innovation and technology
— Keep access to the course content through June 11, 2026
— The Digital Strategy and Content Creation Workshop is offered in partnership with Edmaker, experts in online learning communities.
— Edmaker hosts the course on its web-based platform. There's nothing to download or install, but you will need a current browser and reliable internet connectivity.
— All live webinars take place on Zoom. For best results, run a current version of Zoom on your desktop or laptop computer. You can participate on your mobile device, but you will have a richer experience on a computer with a bigger screen so you can see the text on screen and engage in chat. If your security policy prevents installing Zoom, ask your technology team if you can watch the sessions using web-based Zoom as an alternative.
— After you register for the course on the Stylebook website, you will receive a claim code via email. When you redeem that code via the link included in the email, you will get an email from Edmaker to access the online workshop.
— If you sign up on behalf of multiple users, you will get an email with a set of claim codes. Share one code with each user who you would like to participate, along with the activation code link. As your users redeem their claim codes, they will get their activation emails from Edmaker and APStylebook.com.
— The online classroom works best when you have JavaScript and cookies enabled. Flash and other plugins are not required.
Group Rate Packages
— 3 to 4 registrants: 10% off per user— 5 to 10 registrants: 15% off per user
— 11 to 20 registrants: 20% off per user
— 21+ registrants: 25% off per user
Please purchase all your seats on the same order so your discount will automatically apply.
Contact ap@edmaker.co if you have questions about group rates.
The series is hosted by Sophie Rosenbaum, the head of digital strategy and coordination at The Associated Press. Speakers include:
— Francisco Guzman, video curation supervisor at The Associated Press
— Gabriel Sands, news & lifestyle partnerships, media business development at Reddit
— Panos Sarlanis, co-founder of IamExpat Media
— Madeleine White, co-founder of The Audiencers
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Live session topics
Guest speakers to be announced.
Week 1: Wednesday, Jan. 28, 11 a.m. to 12 p.m. EST
Exploring content creation in an era of uncertainty
The media moment: Real talk about where we are now
It's hard to have a plan right now, and this course on digital strategy and content creation will explore the myriad ways of navigating the ever-evolving media landscape. Course host Sophie Rosenbaum will dig into how we got here, what audience signals to pay attention to and why uncertainty can actually be opportunity.
Speaker: Sophie Rosenbaum, head of digital strategy and coordination at The Associated Press, is an industry expert in audience behavior, newsroom transformations and change management.
How to create an audience-centric content strategy
Organizations can better face uncertainty by reimagining the traditional funnel and putting our most valuable audiences at the center of everything we do. By being audience-centric, we consider their needs above all else, helping to build belonging and positioning ourselves as a destination rather than a company at the mercy of platforms like Google or AI.
Speaker: Madeleine White, co-founder of The Audiencers, a B2B media community to support publishing professionals make better decisions in engagement, conversion and retention.
Week 2: Wednesday, Feb. 4, 11 a.m. to 12 p.m. EST
The importance of building and maintaining your community
Case study: How the AP is growing its YouTube presence
Learn how the Associated Press is growing its presence on YouTube – through video optimization and livestreams – and how metric-driven strategies can increase revenue.
Speaker: Francisco Guzman, video curation supervisor at The Associated Press
Engagement lessons from Reddit: Authentic dialogue always wins
Millions of people gather on Reddit for conversations they care about. But what happens when brands enter the mix? Reddit’s Gabriel Sands will share examples of companies engaging on Reddit in ways that benefit both the community and the brand. The successful ones offer real value and authenticity in their posts, while those who don’t often get bumped by vigilant moderators. This authentic interaction strengthens the community. And, for the purposes of this class, It also provides insights into an important broader trend that prioritizes real, human perspectives in content.
Speaker: Gabriel Sands, news & lifestyle partnerships, media business development at Reddit
Week 3: Wednesday, Feb. 11, 11 a.m. to 12 p.m. EST
Money talks: Pulling back the curtain on revenue
Money is the essential driver of any digital content business. Learn strategies as the panelists share unique vantage points from across the media spectrum and to explore what strategies are working, or not working, now. Participants will also learn about frameworks around building sustainable revenue models.
Panelists:
Panos Sarlanis, co-founder, IamExpat Media
Other panelists to be announced.
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Additional Resources
Add the publications cited in the AP Stylebook bibliography to your library.
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