A Year of Innovation in Absorbent Hygiene 2026
Brands have responded to prolonged wear and safety concerns, and need to consider the demands of key demographics, like teens, to further engage.Ziyu Tian, OTC & Personal Care..."
A Year of Innovation in Fruit and Vegetables 2025
Natural claims and sustainability remain prominent in fruit and vegetable launches, while snackable formats gain relevance amid strong demand for convenience.
Benedict Lai, Associate Analyst (Innovation)
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A Year of Innovation in Meat and Poultry 2025
Ethical and sustainable claims remain crucial in this category. Additionally, the market is expanding to include more air-fryer- and child-friendly products.
Amrin Walji, Senior Innovation Analyst
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A Year of Innovation in Meat Substitutes 2025
Innovation in meat substitutes is primarily driven by consumer demand for high protein content, convenience, versatility and enhanced sensory appeal.
Neha Srivastava, Senior Patent Analyst - Food & Drink..."
A Year of Innovation in Functional Food and Drink 2025
Top functional health claims globally are energy, digestive and immunity. Those to watch include healthy ageing, mental health and weight management.
Sophia Cornelius, Senior Analyst - Specialised Nutrition -..."
A Year of Innovation in Table Sauces, Oils and Seasonings 2025
Flavour plays a central role in table sauces, oils and seasonings, while better-for-you attributes present opportunities.
Benedict Lai, Associate Analyst (Innovation)
..."
A Year of Innovation in OTC Medications 2025
OTC brands return to the basics, focusing on convenience, functional benefits and formats, value and efficacy in new product launches.
Ziyu Tian, OTC & Personal Care Research Analyst
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A Year of Innovation in Dishwashing Products 2025
In response to consumer demand, brands are developing environmentally-responsible dishwashing products, but there is a lack of innovation in other areas.
Luke Santos, Household Care Analyst
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A Year of Innovation in Cheese 2025
Affordability is impacting cheese consumption, and consumers are seeking natural, clean-label and hormone-free cheese options.
Mikolaj Kaczorowski, Innovation Analyst
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A Year of Innovation in Fragrances 2025
Fragrance brands are innovating with long-lasting formulas and traditional scent profiles, while encouraging layering routines.
Shiyan Zering, Senior Beauty and Personal Care Analyst
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A Year of Innovation in Fish and Seafood (Incl Substitutes) 2025
Ethical and environmental claims remain crucial in this category, while convenience and cost play a key role in shaping purchase decisions.
Benedict Lai, Associate Analyst (Innovation)
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A Year of Innovation in Soap, Bath and Shower 2025
Soap, bath and shower brands can cater to consumers' skin needs and the interest in sensorial experiences. Collaborations and convenient designs will also appeal.
Ziyu Tian, OTC & Personal..."
