This Market Dynamics report features market data taken from Mintel’s US Snack, Nutrition and Performance Bars Market Report 2026. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US snack bars market. The full report is available to purchase here.
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THE MARKET
- Market size and forecast
- Market context
- GLP-1s are here to stay – and bars are part of the picture
- Graph 1: GLP-1 incidence and opinions, 2025
- Bar launches slightly bounce back after dipping for years
- Graph 2: launches of bars, 2014-25
- Impacts on ingredients resulting from two fronts
- Confidence is low, and cost is a major barrier
- Graph 3: consumer sentiment index, 2022-25
- Bars expected to experience continued success
- Graph 4: total retail sales and forecast of snack, nutrition and performance bars, at current prices, 2019-30
- Market size and forecast of snack, nutrition and performance bars
- Market segmentation
- Bar projections, by segment
- Performance and nutrition bars are best set up for sustained growth
- Graph 5: total retail sales and forecast of snack, nutrition and performance bars, by segment, at current prices, 2019-30
- Performance and nutrition bars are best set up for sustained growth
- Market share/brand share
- Smaller snack bar brands gain momentum on the back of indulgence and naturality
- Graph 6: MULO sales of snack bars, by companies, rolling 52 weeks 2024 and 2025
- Newer snack bar brands gain momentum on the back of indulgence and naturality
- Protein powers performance bars
- Graph 7: MULO sales of performance bars, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Protein powers performance bars
- Nutrition bars find multiple ways to win amidst a crowded market
- Graph 8: MULO sales of nutrition bars, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Nutrition bars find multiple ways to win amidst a crowded market
- Weight loss brands hit with declines felt by the entire segment
- Graph 9: MULO sales of weight loss bars, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Weight loss brands hit with declines felt by the entire segment
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THE CONSUMER
- Ingredients are the new frontier for innovation
- Trial starts from the inside out
- Graph 10: attributes leading to buying a new bar, by generation, 2025
- Consumers are ready to pay for benefits in their bars
- Graph 11: benefits for which consumers are willing to pay more in a bar, by type, 2025
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PRODUCT, INNOVATION AND MARKETING
- Built builds relevance by rotating in limited-time indulgences
- David Protein’s bar explodes after macronutrient innovation
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APPENDIX
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Total retail sales and forecast of snack, nutrition and performance bars, at inflation-adjusted prices
- Average annual household spending on snack, nutrition and performance bars
- Supermarket sales of snack, nutrition and performance bars, at current prices
- Sales of snack, nutrition and performance bars through other retail channels, at current prices
- The consumer
- Consumer research questions
- Consumer research methodology
- TURF methodology
- US generation groups
- Other data source methodologies
- Mintel Spark
- Abbreviations
- Abbreviations [and terms]
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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