"Sustainable travel is boosting demand. Marketing should promote the relaxing, authentic, and eco-friendly appeal of rail holidays, while addressing booking complexities."
Utku Tansel, Senior Analyst
This Report covers the market for holidays by rail, with a primary focus on overseas holidays. These include overnight leisure trips where trains are used via the Channel Tunnel and beyond to get to and from the holiday destination, as well as travel within the destination itself. The main focus is on passenger-only services (Eurostar and onward inter-connecting services), but consideration is also given to the Le Shuttle passenger vehicle service. The Report also covers specialist rail holiday products and services, including multi-destination rail touring holidays. Use of the train for domestic holidays, although not the focus of this Report, is also included within Mintel’s consumer research and is referenced elsewhere.
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