"There is an opportunity for brands to shift their focus away from purchase towards subscription, lease or rental, to open up access to cycling to more people."
Michael Oliver, Senior Retail Analyst
| Report Attributes | Details |
|---|---|
| Published Date | October 2025 |
| Report Author | Michael Oliver, Senior Retail Analyst |
| Data Range | 2019-2030 |
| Consumer Data | 2,000 internet users aged 16+, July 2025 |
| Popular types of bicycles owned | Road bike, E-bike, Mountain bike, Hybrid bike, Classic/traditional/city bike, BMX bike |
| Leading brands in the UK cycling market | Ribble Cycle Co, Swytch Bikes, Temple Cycles, Halfords Plc, Fiido, Zwift, Brompton Bicycle |
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