This Market Dynamics report features market data taken from Mintel’s UK Bread Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK bread market. The full report is available to purchase here.
Collapse All
-
EXECUTIVE SUMMARY
- Opportunities
-
THE MARKET
- Snapshot – market size and forecast
- Weak consumer confidence keeps food spend under scrutiny
- Graph 1: financial wellbeing and confidence indices, 2019-25
- Food and bread inflation has come down from 2023 highs
- Graph 2: consumer price inflation for all food and cereals, 2022-25
- Strong consumer interest in healthy eating
- Graph 3: how often people try to eat healthily, 2018-25
- Highly processed foods face scrutiny
- Market size and forecast
- Higher prices will drive further growth in bread sales
- Graph 4: retail value forecast for bread and bread products, 2019-30
- Premium products support sales growth
- Graph 5: retail value sales of bread and bread products, by segment, 2023-25
- Warburtons extends market lead in bread
- Graph 6: leading brands’ sales in the bread segment, by value, 2022/23-2024/25
- Graph 7: leading brands’ sales in the rolls and other bakery products segment, by value, 2022/23-2024/25
- Jason’s Sourdough becomes the third biggest bread brand
-
APPENDIX
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Retail sales and forecast for bread
- Market forecast and prediction intervals (values)
- Trends in the population age structure
- Market share
- Bread – value brand sales
- Bread – volume brand sales
- Bread – value manufacturer sales
- Bread – volume manufacturer sales
- Rolls and other bakery products – value brand sales
- Rolls and other bakery products – value manufacturer sales
- Launch activity and innovation
- New launches of sourdough in bread and bread products
- Advertising and marketing
- Advertising spending on bread by media type
- Advertising spending on bread by advertiser
- The consumer
- Consumer research questions
- Consumer research methodology
- Repertoire analysis methodology
- Other data source methodologies
- Infegy Starscape coverage
- Nielsen Ad Intel coverage
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
$ 695 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
-
Translations available
Market Dynamics reports are available in ten different languages. Contact us for more information
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
