This Market Dynamics report features market data taken from Mintel’s UK Beer Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK beer market. The full report is available to purchase here.
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THE MARKET
- Snapshot – market size and forecast
- Subdued consumer confidence will hinder category volume sales
- Graph 1: financial wellbeing and confidence indices, 2019-25
- Various factors will drive up beer prices over 2025-30
- Pub and brewery numbers decline
- Growing alcohol moderation presents both a challenge and an opportunity
- Graph 2: alcohol reduction and non-usage, 2022-25
- Market size and forecast for beer
- Graph 3: market size and forecast for total value sales of beer, 2019-30
- Value and volume sales fall over 2019-25; price rises will fuel value sales growth as volume sales stagnate over 2025-30
- On-trade loses volume sales in 2025 as consumer spending remains cautious
- Graph 4: total value sales of beer, by on- and off-trade
- Lager dominates beer sales; volumes decline in 2025
- Graph 5: retail value sales of beer, by segment, 2023-25
- Stella Artois leads the retail lager segment, but loses sales in 2025
- Graph 6: retail value sales of lager, by top five brands and own-label, 2022/23-24/25
- Shifts in the top twenty lager brands in 2025
- Guinness leads in ale/stout/bitter, but feels the heat from increased competition
- Graph 7: retail value sales of ale/stout/bitter, by top five brands and own-label, 2022/23-24/25
- Mixed results for leading ale/stout/bitter brands in 2025
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THE CONSUMER
- Usage of beer
- Younger and wealthier people lead on usage
- Tapping into impulse buying is key for beer brands
- Focus on aesthetically pleasing serves to tap into social media’s influence
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PRODUCT, INNOVATION AND MARKETING
- Further activity in hazy and dark beers; a few companies explore non-sweet flavours
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APPENDIX
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market forecast – volume sales
- Graph 8: market size and forecast for total volume sales of beer, 2019-30
- Market size and forecast of beer – value
- Market size and forecast of beer – volume
- Market forecast and prediction intervals (value)
- Market forecast and prediction intervals (volume)
- Channels to market
- Retail market segmentation
- Lager retail market share – value sales – brands
- Lager retail market share – volume sales – brands
- Ale/stout/bitter retail market share – value sales – brands
- Ale/stout/bitter retail market share – volume sales – brands
- Low/no-alcohol beer retail market share – value sales – brands
- Low/no-alcohol beer retail market share – volume sales – brands
- Population growth by age group
- Graph 9: trends in the age structure of the population, 2020-25 and 2025-30
- Market factors – beer retail price inflation
- Graph 10: RPI inflation for beer and all items, 2021-25
- Advertising spend on beer
- Graph 11: above-the-line, online display and direct mail advertising on beer^, 2021-25
- The consumer
- Consumer research questions
- Consumer research methodology
- Other data source methodologies
- Nielsen Ad Intel coverage
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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