Mintel’s Hair Styling Agents Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts and built on Mintel’s robust market size data, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
Hair Styling Agents Market Dynamics: About the Report
| Markets | Brazil, China, Germany, Indonesia, Italy, Japan, Mexico, South Korea, Spain, US Coming soon: Australia, Canada, France, India, Thailand |
| Forecast Period | Five Year Forecast |
| Report Coverage | Market Size, Market Forecast, Market Segmentation Cross-category Comparison, Cross-country Comparison Macro Socio-economic Factors Market Share, Product Launch Activity |
| Market Segmentation | Sprays, Gels/Wax, Other Hair Styling Agents (Creams, Liquids, Mousse) |
| Cross-category Comparison | Shampoos and Conditioners, Hair Colourants |
Global Hair Styling Agents Market Overview
The global hair styling agents market is undergoing a dynamic transformation in 2025, with substantial growth witnessed in some regions, while others face hurdles. Italy stands out with steady growth driven by the popularity of natural looks and textured hairstyles, where mousse has become a crucial product. Germany, on the other hand, has experienced significant price-driven growth, empowered by a strong demand for liquid styling agents that provide natural and multifunctional benefits. However, Brazil faces challenges due to regulatory bans and consumer concerns regarding product formulations. Notably, the fastest-growing segments globally include mousse and liquids, reflecting a shift in consumer preference towards products offering natural and versatile solutions.
Global Hair Styling Agents Market Trends
Globally, the market is being shaped by several key trends. There is an increasing consumer preference for products with natural and active ingredients, a reflection of the broader trend towards health and wellness. Consumers are also keen on transparency regarding ingredient sourcing, and are keen on the benefits offered by various active ingredients. The market is further influenced by the demand for products with ethical, environmental, and free-from claims, as well as those that provide functional benefits. These trends are driving new product developments, as brands respond to consumer desires for solutions that are both sustainable and effective, often aligning with specific beauty goals and ethical considerations.
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MARKET DYNAMICS
- Market size and performance
- Market segmentation
- Cross-category comparison
- Cross-country comparison
- Macro socio-economic factors
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COMPETITIVE LANDSCAPE
- Market share
- Product launch activity
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APPENDIX
- Market definitions, sources and abbreviations
- Market data
- Methodology
About Mintel
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Market Dynamics reports are designed to connect the dots between market data and market direction. To understand more about what is featured in these reports, take a look at the sample PDF below.
Sample PDF Report
Please Note: This is a sample of a PDF report. All of the figures, graphs, and tables have been redacted.
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