This Market Dynamics report features market data taken from Mintel’s China Bodycare Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the China bodycare market. The full report is available to purchase here.
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The market
- Market size and forecast
- Bodycare market begins steady growth in 2025
- Graph 1: best- and worst-case forecast for bodycare retail value sales, 2020-30
- Bodycare shows stable progress as handcare rebounds, footcare strides ahead and neck care has yet to recover
- Graph 2: retail value sales, by segment, 2019-2025 (est)
- Graph 3: retail value growth, by segment, 2019-25 (est)
- Market factors
- Cosmetics market enters new cycle of slow-but-steady growth
- Graph 4: year-on-year growth of total retail sales of cosmetics, 2015-25
- As high-penetration essentials, bodycare products maintain strong reach with untapped premiumisation potential
- Graph 5: bodycare product usage, 2023-25
- Graph 6: willingness to trade up in bodycare products, 2025
- Basic functions hold firm amid growing demand for advanced functions like anti-ageing and repair
- Graph 7: functional claims of bodycare products on Tmall*, September 2023-August 2025
- Bodycare to benefit from healing economy by driving premiumisation through differentiated products
- Graph 8: use of BPC products to relax or relieve stress, by market, 2024
- Marketplace ecommerce is main purchase channel; content-driven ecommerce reshapes consumer decision-making
- Graph 9: purchase channels for bodycare products, 2025
- Channel restructuring, shifts in consumer purchase decisions shortening brands’ path to growth
- Competitive landscape
- Bodycare brands on Tmall
- Top bodycare brands on Douyin
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Appendix – market size and forecast, research methodology and abbreviations
- Market size and forecast
- Methodology
- Methodology: TURF analysis
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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