2025
8
China Bodycare – Market Dynamics 2025
2025-12-12T12:00:42+00:00
REP7B98B38F_27EA_4C5A_A2A3_D480B7C19A83_MARKET_DYNAMICS
695
190088
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Report
en_GB
The bodycare market is shifting from penetration-driven growth to a focus on value. The category is entering a new cycle where rationalised spending and user sophistication are developing in parallel.
China
Bodycare
simple

China Bodycare – Market Dynamics 2025

This Market Dynamics report features market data taken from Mintel’s China Bodycare Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the China bodycare market. The full report is available to purchase here.

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  1. The market

    • Market size and forecast
    • Bodycare market begins steady growth in 2025
    • Graph 1: best- and worst-case forecast for bodycare retail value sales, 2020-30
    • Bodycare shows stable progress as handcare rebounds, footcare strides ahead and neck care has yet to recover
    • Graph 2: retail value sales, by segment, 2019-2025 (est)
    • Graph 3: retail value growth, by segment, 2019-25 (est)
    • Market factors
    • Cosmetics market enters new cycle of slow-but-steady growth
    • Graph 4: year-on-year growth of total retail sales of cosmetics, 2015-25
    • As high-penetration essentials, bodycare products maintain strong reach with untapped premiumisation potential
    • Graph 5: bodycare product usage, 2023-25
    • Graph 6: willingness to trade up in bodycare products, 2025
    • Basic functions hold firm amid growing demand for advanced functions like anti-ageing and repair
    • Graph 7: functional claims of bodycare products on Tmall*, September 2023-August 2025
    • Bodycare to benefit from healing economy by driving premiumisation through differentiated products
    • Graph 8: use of BPC products to relax or relieve stress, by market, 2024
    • Marketplace ecommerce is main purchase channel; content-driven ecommerce reshapes consumer decision-making
    • Graph 9: purchase channels for bodycare products, 2025
    • Channel restructuring, shifts in consumer purchase decisions shortening brands’ path to growth
    • Competitive landscape
    • Bodycare brands on Tmall
    • Top bodycare brands on Douyin
  2. Appendix – market size and forecast, research methodology and abbreviations

    • Market size and forecast
    • Methodology
    • Methodology: TURF analysis
    • Abbreviations

About Mintel Market Dynamics

Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.

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