Germany

Germany Market Research

Mintel’s Germany market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about German consumers.

You may also access German Language information on all our German Reports on the Mintel German Store

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    Yogurt – Market Dynamics

    Mintel’s Yogurt Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world...."

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    Carbonated Soft Drinks – Market Dynamics

    Mintel’s Carbonated Soft Drinks Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the..."

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    Germany Attitudes towards Fortified and Functional Food and Drink Consumer Report 2025

    Despite slowing food & drink inflation, economic pessimism persists in Germany. As people's finances and time become tighter, fortified and functional food & drink can focus on multifunctionality..."

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    Germany Oral Care Market Report 2026

    The German oral care market grew an estimated 6.7% in 2025, exceeding inflation-driven growth – a signal that even with cost anxiety, consumers still invest in their oral..."

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    Germany Consumers and the Economic Outlook: 2026

    Germany enters 2026 with its economy in a holding pattern; labour market weakness is severe, and about half of industry associations are bracing for layoffs. Looking forward, government..."

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    Germany Shopping for Household Care Products Consumer Report 2026

    German household care shoppers balance cost and curiosity: even amid rising prices, half of in-store buyers still enjoy browsing for new products. This signals a willingness to experiment,..."

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    Germany OTC Cough, Cold, Flu and Allergy Remedies Market Report 2025

    Following a strong post-pandemic recovery, retail value sales in the OTC cough, cold and flu segment levelled off in 2025 at €3.6 billion. In allergy relief, recent OTC switches..."

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    Germany Attitudes towards Bread and Bread Products Consumer Report 2025

    Easing inflation helped the German bread market stabilise in 2025. With German bakeries facing a continuous decline in numbers amidst labour shortages, retail has the opportunity to take..."

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    Germany Coffee and Tea in Foodservice Market Report 2025

    Only 22% of Germans who buy drinks out-of-home most often choose tea-based drinks, yet 51% would be interested in trying a variety of different freshly made tea drinks..."

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    Germany Sustainability in Household Care Market Report 2025

    Despite a slight dip from 80% in 2023 to 76% in 2024 of Germans striving to live eco-friendly lives, household care remains an essential category due to its..."

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    Germany Suncare Market Report 2025

    Germany is seeing record sunshine hours, yet overall suncare usage slipped by 7 percentage points in 2025, especially among Millennials and Gen X. Surprisingly, "

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    Germany Suncare – Market Dynamics 2025

    Drive usage with lightweight, skin-specific SPF that links UV exposure to longevity and anti-ageing. Mihaela Suhalitca, Senior Research Analyst - Beauty and Personal Care Market Definitions This Report examines the German..."

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