US Researching and Buying Technology Devices Consumer Report 2026
78% of Americans agree that tech brands focus on flashy features over practicality, contributing to a growing 'feature fatigue' as brands pressure annual smartphone upgrades. AI-fuelled RAM price..."
Canada Technology in the Home Market Report 2025
Canadian households are navigating a delicate balance between tightening budgets and the essential status of smart technology in the home. Despite macroeconomic pressures, the resilience of this category..."
US Future of Health Technology Report 2025
This report looks at the following areas:
Use and interest in health technology
Reasons for using health technology
Barriers to adoption
Preventative positioning of..."
Germany Extended Reality Market Report 2025
Germany's extended reality (XR) market remains niche, but is quietly building momentum. Only 24% of Germans used any XR technology in the past year, yet AR apps already..."
US Future of Tech in the Home Market Report 2025
The smart home market stands at a pivotal moment, shaped by two contrasting forces. On one side, economic uncertainty is prompting consumers to scale back on non-essential tech..."
UK Technology Trends: Winter 2025
This report looks at the following areas:
Smartphone ownership, operating system, app usage and 5G connectivity
Smartphone and other recent digital activities
Ownership of devices across computing, gaming,..."
Germany Fashion Technology and Innovation Report 2025
German fashion shoppers are embracing technology, but only where it adds clear value to their shopping journey. Innovation is appreciated when it simplifies choices and builds confidence before..."
Japan Ethical AI Trends Report 2025
As AI continues to crop up in every corner of society, a range of issues are emerging, from personal data protection to AI malfunctions and misuse. Against this..."
Germany Health and Fitness Technology Market Report 2025
While the majority of Germans use technology for health-related purposes in some way, this is largely driven by administrative tasks, such as booking doctor's appointments online. However, clearly..."
China Tech Trends 2025: AI
The explosive growth and widespread application of AI technology have led Chinese consumers to temporarily focus on the convenience and efficiency it brings. However, people will eventually re-examine..."
Germany Shopping Apps Market Report 2025
Shopping apps enjoy broad reach and strong engagement, particularly among the under-45s. Daily engagement with shopping apps outpaces actual purchase activity, underlining their role as a key channel..."
UK Fashion Technology and Innovation Market Report 2025
49% of online shoppers feel positively about having their own AI personal shopping assistant that is able to find fashion items based on their preferences such as budget..."
