UK Spectator Sports Market Report 2025
Demand for spectator sports attendance is hugely under-served: while 23% of adults went to a live event in the last 12 months, almost three times that number would like..."
UK Cycling Market Report 2025
Despite lower current participation, women are significantly more likely than men to say they have cycled in the past and would consider doing so again. This highlights a..."
UK Sports Participation Consumer Report 2025
Female interest in sport is underserved: while 51% of women currently play, a further 13% don't but would like to do so – double the participation gap seen..."
China Sports and Outdoor Consumers: 2025
This report looks at the following areas:
What are the most popular sports this year, and which ones have more potential?
Everyone is exercising, but who are the..."
UK Sport and the Media Market Report 2025
There is strong demand for more coverage of women's sport among sports fans. This is split far more by age than gender, with..."
US Sports Betting Market Report 2025
The sports betting industry is growing rapidly, fueled by the increasing legalization of platforms and strategic advertising by operators. Currently, 55% of consumers have participated in some form..."
Germany Attitudes towards Spectator Sports Consumer Report 2025
While Germans continue to spend cautiously on discretionary items in the face of economic uncertainty and multiple crises, the number of live sports viewers is on the rise...."
US Women’s Sports Consumer Report 2025
Women’s sports are experiencing a breakthrough moment. In 2025, 67% of Americans report following at least one women’s sport, up from 55% in 2022. This surge in interest..."
UK Sport and Gen Z Consumer Report 2025
Gen Z is heavily invested in both playing and watching sport, and its participation and viewing habits have been relatively insulated against the worst of the cost of..."
US Marketing to Sports Fans Consumer Report 2025
The sports audience, particularly those aged 18-54, shows a strong interest in both men's and women's sports, presenting brands with a chance to foster inclusive connections. Younger fans,..."
US In-person Sporting Event Experience Market Report 2025
In-person sports events are a widely relevant industry. 59% of consumers have attended a sporting event in the past 12 months, and another 9% went a year or..."
UK Spectator Sports Market Report 2024
The continuing cost of living crisis is increasing the market’s reliance on its more affluent core audience. Although overall value is still on the rise, attendances are fragile..."
