Vitamins, Minerals, Supplements

Vitamins, Minerals and Supplements Market Research

Mintel’s Vitamins, Minerals and Supplements market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Vitamins, Minerals and Supplements industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Brazil Vitamins, Minerals and Supplements Market Report 2025

    This report looks at the following areas: Challenges to VMS market expansion in Brazil The importance of longevity in shaping the category Format diversification as..."

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    UK Vitamins and Supplements Market Report 2025

    Under-35s lead on VMS use. At 83%, they stand far ahead of older groups, such as over-55s (65%). However, low daily use sharply erodes the value of younger..."

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    UK Vitamins and Supplements – Market Dynamics 2025

    VMS face intense competition from food and drink as sources of nutrition. Formats that lean into this and combating confusion about the category is crucial. Kiti Soininen, Head..."

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    China Health Supplements Market Report 2025

    The structural changes taking place around people, products and marketplaces will continue to drive the shift in the health supplements industry from a traditional model of long product..."

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    Germany Vitamins and Supplements Market Report 2025

    With 70% of Germans now using VMS and the market set to surpass €2.35bn by 2030, the sector is experiencing sustained growth. This momentum is driven by heightened..."

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    Canada Vitamins, Minerals, and Supplements Market Report 2025

    VMS products are a core pillar of Canadian wellness. The vast majority (86%) of Canadian adults have used vitamins, minerals, or supplements (VMS) in the past year, highlighting..."

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    Japan VMS Trends Report 2025

    The global VMS market is expanding against the backdrop of increased interest in healthy lifespan and ageing care, and a focus on self-care. Innovation is coming through in..."

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    India Nutraceuticals: Vitamins, Minerals and Supplements Market Report 2025

    India's nutraceutical industry is rapidly evolving to meet growing demand for preventive healthcare and support for healthy ageing. With their proactive approach to buying supplements, consumers can easily feel..."

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    US Vitamins, Minerals and Supplements Market Report 2025

    The US market for vitamins, minerals and supplements (VMS) is undergoing a transformation, with consumers no longer content with generic health products. Instead, they are actively seeking transparency..."

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    US Vitamins, Minerals and Supplements – Market Dynamics 2025

    In the VMS market, transparency and personalization are paramount. Consumers seek clear ingredient information, tailored solutions and innovative product formats to justify their financial investment. David Hamlette, Research..."

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    India Ingestible Beauty Market Report 2025

    This Report explores the evolving landscape of ingestible beauty in India, where beauty supplements are gaining momentum. While home remedies, exercise and topical care remain central to Indians'..."

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    Thailand Vitamins, Minerals and Supplements Market Report 2025

    Elevate VMS among health solutions, address the distinctive needs of men and women, and explore new frontiers in lifestyle-oriented offerings. Phurisa Phagudom, Research Analyst - Food and Drink, Thailand Market..."

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