OTC Medications

OTC Medications Market Research

Mintel’s OTC Medications market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the OTC Medications industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Germany OTC Cough, Cold, Flu and Allergy Remedies Market Report 2025

    Following a strong post-pandemic recovery, retail value sales in the OTC cough, cold and flu segment levelled off in 2025 at €3.6 billion. In allergy relief, recent OTC switches..."

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    A Year of Innovation in OTC Medications 2025

    OTC brands return to the basics, focusing on convenience, functional benefits and formats, value and efficacy in new product launches. Ziyu Tian, OTC & Personal Care Research Analyst ..."

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    OTC Medications – Market Dynamics

    Mintel’s OTC Medications Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

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    US OTC Pain Management Market Report 2025

    The pain prevention category is experiencing growth driven by the increasing emphasis on proactive health solutions. The market is expected to expand by 2.8% over the previous year,..."

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    UK OTC Analgesics and Cough, Cold and Flu Remedies Market Report 2025

    In the UK, 63% of OTC users agree that painkillers designed for specific types of pain are more effective than general pain remedies,..."

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    Germany OTC Pain Management Market Report 2024

    While German consumers show consistently high pain levels, 55% of German pain sufferers find it hard to know what the best treatment for their pain is, driving a..."

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    A Year of Innovation in OTC Medications 2024

    NPD is tapping into consumer interest in new formats and targeted solutions; further innovation in niche wellness and active segments could invigorate the category. Shiyan Zering, Beauty and Personal..."

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    Germany OTC Cough, Cold, Flu and Allergy Remedies Market Report 2024

    The early days of October 2024 saw incidences of acute respiratory disease in Germany at 8.7%, compared with 7.9% a year earlier. This, coupled with reports of a..."

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    US OTC Pain Management Market Report 2024

    The OTC pain relief market in the US has experienced minimal movement. Established players have managed to keep their sales consistent, owing to their robust market presence and..."

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    UK OTC Analgesics and Cough, Cold and Flu Remedies Market Report 2024

    The cost-of-living crisis encourages trading down Consumers generally have a positive view of own-label remedies, particularly in the oral OTC analgesic remedy segment, as they prioritise active ingredients when..."

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    UK Managing Skin Conditions and Allergies Consumer Report 2024

    Experiences of skin conditions and allergies are relatively high and expected to rise, driven by climate change, but innovation is limited with ample room for NPD. Dionne Officer,..."

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    Germany OTC Analgesics, Cough, Cold and Flu Remedies Market Report 2023

    As the category emerges stronger from the turbulent pandemic years, brands are set to further make their mark with a preventative approach to health concerns and remedies designed..."

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