Snacks

Snacks Market Research

Mintel’s Snacks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Snacks industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Snack, Nutrition and Performance Bars Market Report 2026

    Bars continue to be a consistent staple in the American diet: 83% have purchased one in the past three months, an increase from..."

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    US Snack, Nutrition and Performance Bars – Market Dynamics 2026

    Versatile and packed with in-demand nutrients, bars are responding to consumer demand with innovations in both flavor and ingredients. Jack Doggett, Food & Drink Analyst Market Definitions For the purposes of..."

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    Thailand Attitudes to Snacking Consumer Report 2025

    This report looks at the following areas: Snacking frequency in the past month Types of snacks consumed in the past month Snack features consumers look for at different..."

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    US Snacking: Winning Innovation Territories 2026

    A curated approach to digestive wellbeing. Growth: +15% Conversations: 163,596 Discover emerging consumer territories and obtain actionable insights and early predictive signals to drive winning innovation strategies. Zainab..."

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    Germany Attitudes towards Snacking Consumer Report 2025

    Snacking remains well established, but stagnant. As an impulse-driven segment, snacks need to appease novelty demands for consumers seeking rewarding and mood boosting properties. Indeed, 53% of German..."

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    A Year of Innovation in Snack Bars 2025

    Nutrition and better-for-you claims are trending in snack bars, with a particular emphasis on protein. Mikolaj Kaczorowski, Innovation Analyst..."

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    Germany Salty Snacks Market Report 2025

    Most salty snacks are considered ultra-processed, which is something that 69% of Germans say they actively avoid. Despite this, salty snacks remain popular, with consumption increasing in 2025..."

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    Brazil Snacking Consumption Habits Consumer Report 2025

    This report looks at the following areas: Snack preferences across various occasions Behaviors toward savory snacks consumption Perceptions about snacks ingredients Snacking related to indulgence The interplay of health,..."

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    Japan Snacking Trends Report 2025

    In the healthy snack market, development of small portion, high nutritional value products is accelerating in response to consumers' focus on self-care and the availability of anti-obesity drugs...."

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    The Future of Snack Bars 2025

    The future will see snack bars evolve into guilt-free desserts, own and manage kids' nutrition, and prioritise micronutrients in personalised formulations. Hansika Subramanian, Principal Analyst - Food and Drink ..."

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    UK Consumer Snacking Report 2025

    54% of snacks eaters eat snacks to boost their daily nutritional intake, highlighting contribution to daily intake of particular nutrients as a continuing..."

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    US Black Consumers: Snacking Trends Consumer Report 2025

    Black consumers are frequent snackers; 53% snack multiple times daily vs 39% of the general population. This behavior reflects a broader and more nuanced definition of "snacks," which..."

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