The Future of Soup 2025
The rise of GLP-1 drugs for weight loss; a shelf-stable revival; and a reduction in cold days and nights will impact consumer behaviour and brand innovation.
Ayisha Koyenikan, Director..."
A Year of Innovation in Soup 2025
Flavour remains the key driver of soup innovation, while natural claims strengthen consumer appeal.
Benedict Lai, Associate Analyst (Innovation)
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US Soup Market Report 2025
Our soup market analysis shows that while growth has slowed, this large and diverse category offers opportunities for brands that emphasize quality and tap into interest in the..."
India Instant Noodles, Pasta and Soup Market Report 2023
Consumers are seeking healthier options. Offer greens, protein, no-oil or no-maida versions of their favourite instant foods. Desi twists to global flavours can boost appeal.
Tulsi Joshi, Senior..."
US Soup Market Report 2023
“Brands must address soup’s paradox, renowned for healing, but not health, to prepare a new generation of soup fans for increased occasions. Affordability and convenience have sustained pandemic..."
