Fruit and Vegetables

Fruit and Vegetables Market Research

Mintel’s Fruit and Vegetables market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Fruit and Vegetables industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    A Year of Innovation in Fruit and Vegetables 2025

    Natural claims and sustainability remain prominent in fruit and vegetable launches, while snackable formats gain relevance amid strong demand for convenience. Benedict Lai, Associate Analyst (Innovation) ..."

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    The Future of Fruit and Vegetables 2025

    Consumption patterns and supply chain disruptions will impact the produce industry over the next two years. Agricultural technology will be used to address both. Melanie Zanoza Bartelme, Associate Director,..."

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    A Year of Innovation in Fruit and Vegetables 2024

    Fruit and vegetable innovation is focussing on convenience, along with natural and better-for-you attributes. Mikolaj Kaczorowski, Innovation Analyst ..."

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    US Vegetables Market Report 2024

    The vegetable market has stabilized, but consumers are still dealing with the repercussions of record inflation that required over one-quarter to change their normal vegetable selection due to..."

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    US Fruit Market Report 2024

    Whether or not inflation is ongoing, cost of living stressors have changed how consumers feel and act moving forward: 62% say they would buy more fruit if they..."

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    The Future of Fruit and Vegetables 2024

    Produce brands will grapple with low consumption but find inspiration in new messaging. Farming, meanwhile, will push the limits to battle climate change. Melanie Zanoza Bartelme, Associate Director,..."

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    Ireland Fruit and Vegetables Market Report 2023

    The cost of living and a desire to be more sustainable and healthy will help to drive sales in the Irish fruit and vegetable sector moving forward. Brian..."

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    US Produce Market Report 2023

    “Consumers and brands readjusting post-pandemic are now stumbling over inflation, but the impact on produce has been complicated. While a reshuffling of preferred purchase selections is expected, produce..."

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