Cooking

Cooking Market Research

Mintel’s Cooking consumer research combines the latest consumer intelligence, industry insights and expert recommendations to help you anticipate consumer demands when cooking at home.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    China Cooking and Baking Habits Consumer Report 2025

    This report looks at the following areas: Frequency of home cooking and baking, and changes in habits Reasons for cooking/baking at home Western-style home cooking products Attitudes towards..."

    £ 3,695 (Excl.Tax)

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    US Cookware Market Report 2025

    Consumers want cookware that lasts. Durable, safe, and versatile tools not only stand the test of time but also improve the cooking experience as skills grow. David Hamlette, Research..."

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    US Outdoor Cooking Market Report 2025

    Outdoor cooking has evolved beyond a simple hobby – it’s now a way to unwind, promote healthier eating habits, and strengthen social connections. In fact, "

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    US Hispanic Consumers: Meal Planning and Preparation Consumer Report 2025

    Hispanic consumers represent a rapidly growing, youthful segment of the US population, with families playing a key role in meal planning and preparation. Most actively engage in home..."

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    UK Attitudes towards the Evening Meal at Home Consumer Report 2025

    Making meals healthier remains the top reason for people to cook/part-cook evening meals. Widespread efforts to bring plant variety to evening meals suggest an opportunity for shortcut products..."

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    Brazil Cooking Ingredients Market Report 2025

    This report looks at the following areas: Category overview and consumer profile Usage of cooking ingredients and opportunities Types of oils and fats used Types of ready-to-use sauces..."

    £ 1,495 (Excl.Tax)

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    China Cooking and Baking Habits Consumer Report 2024

    This report looks at the following areas: Frequency of home cooking and baking, and changes in cooking/baking habits Reasons for cooking/baking at home Types of products baked Attitudes..."

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    Cooking In America Consumer Report 2024

    Enthusiasm for cooking at home is back on the rise after wearing thin in the late stages of the pandemic. Cooking frequency, enjoyment and interest in skill improvement..."

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    US Outdoor Cooking at Home Consumer Report 2024

    Well over half of US adults are enthusiastic outdoor cooks, and are increasingly investing in outdoor cooking equipment, seeking innovative and sustainable options that complement their lifestyles. The..."

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    UK Attitudes towards Cooking in the Home Consumer Report 2024

    Home cooking has strong health and money-saving associations. Simple recipes and ideas on how to deliver flavour to meat-free meals will be key opportunities. Isabelle Shilling, Research Analyst ..."

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    German Attitudes towards Cooking at Home Consumer Report 2024

    Looking at attitudes towards home cooking in Germany, it becomes clear that money matters to home cooks, with the use of prepared ingredients rising as a time saver..."

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    China Cooking and Baking Habits Consumer Report 2023

    The fusion cuisine, interest exploration, and target group expansion strategies can help to regain the lost audience for Western-style cooking. Jocelyn Xu, Senior Research Analyst – Food &..."

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